PowerDrift is India's largest auto-lifestyle content brand, blending automotive passion with filmmaking. Part of CarDekho Group, it runs a large in-house production house and a veteran technical crew, and services over 80 OEMs with branded content, white-label films, TVCs, OOH and other content assets.
• Filmed in 26+ countries, with 3,000+ qualified films and 30+ IPs rolled out.
• The largest automotive content creator team in India.
• First Indian automotive YouTube channel to reach 1M subscribers (2015), placing it in the top 1% of automotive channels worldwide; joined CarDekho in 2017 and crossed 2M subscribers in 2020.

Brand Strategist (Creative) · Pune (in office, with travel)
PowerDrift is hiring a creative-first Brand Strategist to crack big ideas for the 80+ automotive and lifestyle brands we partner with. You'll turn business problems into bold brand platforms, campaigns and content IPs that live across YouTube, social, OTT, TV and OOH.
This role sits where strategy meets storytelling. You'll find the insight, build the idea,



sell it to the client and stay with it through production — working with Brand Solutions, Client Servicing, Production and Post.

What You'll Own:
• Decode the real business problem behind every brief — audience, category, competition and culture — and sharpen it into a single-minded insight.
• Build brand platforms and positioning for OEM and lifestyle partners that give them a distinct voice in a crowded category.
• Plan the content ecosystem: which ideas live on YouTube, social, OTT, TV or OOH, and how they work together.
• Crack campaign and branded-content ideas that people talk about — from launch films and DVCs/TVCs to white-label films and long-running content IPs.
• Write the creative brief that inspires, and shape scripts and treatments with writers, directors and editors.
• Push work beyond automotive clichés, bringing references from film, culture, music and internet trends.
• Lead strategy and creative pitches, telling

📌 Content Strategist Pune
🏢 PowerDrift
📍 Pune