About VZY
VZY brings India's streaming services into one app, one subscription and one bill, on phones, the web, and VZY-branded Smart TVs. Underneath the screen sits a payments and entitlement platform that most aggregators don't have, and we treat it as the product's backbone. We're part of the Essel Group and based in Noida.
The next year is about three things: an app that just works, discovery that feels personal rather than a wall of posters, and recent formats like curator-led shelves that give people a reason to come back. These roles sit at the centre of that.
Head off Content C Content Growth
Noida · Reports to SVP Product · 10–14 years
At VZY, content is the growth engine. You'll lead the team that decides what people watch, when, and why they come back tomorrow, and you'll own the numbers that prove it. The role has two sides of equal weight: an editorial instinct for what will land, and the analytical habit of checking whether it did.
What you'll Own
Head of Content & Content Growth
Noida · Reports to SVP Product · 10–14 years
At VZY,
content is the growth engine. You'll lead the team that decides what people
watch, when, and why they come back tomorrow, and you'll own the numbers that prove
it. The role has two sides of equal weight: an editorial instinct for what will land, and the
analytical habit of checking whether it did.
What you'll own
Engagement KPIs. Watch time per user, sessions per week, browse-to-play, rail CTR, D1/D7/D30 retention and the growth of heavy viewers. You set the targets and you're accountable for them
PrOgramming as grOwth. The home page, rails, collections and release moments across languages and regions, planned like campaigns with a hypothesis, a target and a readout
The Content-to-growth Loop. Working with growth and CRM teams so that what's trending on VZY shows up in push, email, WhatsApp, social and paid, and so that recent users land on content chosen to keep them
Editorial inputs tothe algorithm. Taxonomies, mood
📌 Head Of Content Noida
🏢 VZY
📍 Noida