About the Company
Samaaro is an AI-powered event marketing platform that enables marketing teams to turn events into a measurable growth channel by planning, promoting, executing, and measuring their business impact. We are building for marketing teams as they scale their event GTM, and we solve two hard problems for them: getting the right people in the room, and proving the ROI of events.
Recognized by YourStory as one of the Top 30 Most Creative Startups in India, Samaaro works with phenomenal brands including PepsiCo, FIFA, Dr. Reddy's, The Times of India, TVS Motor, and Sodexo across geographies and industries.

About the Role
Own Samaaro's paid growth engine, from first impression to closed revenue. You will run paid acquisition, the marketing funnel, the MarTech stack and our agencies, and turn marketing spend into qualified pipeline. Marketing and Sales work as one revenue team toward a shared pipeline number, and you are measured on pipeline and CAC, not lead volume.

What You Will Own
Performance Marketing (about 65% of the role)
• Paid channels: Run Google, LinkedIn,



Meta and current paid channels end to end across India and the US, including campaign structure, audience targeting, budgets, creatives, offers and landing pages.
• Pipeline target: Own the monthly and quarterly pipeline target from marketing. Build the plan to reach it, spot gaps early and adjust spend, channels or conversion to close them.
• Budget and efficiency: Own the ad and marketing tool budget. Track each channel from spend to MQLs, SQLs, pipeline and revenue, know the CAC and pipeline generated per rupee, and move budget to what produces pipeline.
• Experimentation and conversion: Keep testing audiences, offers, messaging, creatives and landing pages. Find where the funnel leaks, run experiments and scale what works.
• Lead nurturing and retargeting: Build nurture journeys for accounts that engage, nurture leads that stall in the pipeline and retarget leads that drop out, so they are

📌 Senior Manager Bengaluru
🏢 Samaaro
📍 Bengaluru