Job Summary:

Kedia Pavitra is seeking a dynamic and performance-driven Digital Marketing Specialist with a minimum of 3 years of experience in digital marketing. The candidate should have solid expertise in e-commerce platforms, especially Zepto, along with hands-on experience in website management and SEO. The role focuses on enhancing online visibility, driving sales, and strengthening the brand presence in the FMCG sector.

Key Responsibilities:
Plan, execute, and optimize digital marketing campaigns across Google Ads, social media, and display platforms.
Manage and grow presence on e-commerce platforms, particularly Zepto, ensuring product visibility, listings, and performance optimization.
Handle company website including updates, content management, and performance improvements.
Implement and manage SEO strategies to improve organic rankings and website traffic.
Monitor and analyze campaign performance using tools like Google Analytics and provide actionable insights.
Collaborate with internal teams for content creation, creatives, and campaign execution.
Track market trends,



competitor activities, and consumer behavior in the FMCG domain.
Manage social media platforms and create engaging content to increase brand awareness.
Optimize digital funnels to improve conversions and ROI.
Required Skills & Competencies:
Robust knowledge of SEO, SEM, and website optimization
Hands-on experience with e-commerce platforms, especially Zepto (mandatory)
Proficiency in Google Ads, Meta Ads, and analytics tools (Google Analytics, Search Console)
Experience in website handling (CMS platforms like WordPress preferred)
Analytical mindset with solid data interpretation skills
Excellent communication and creative problem-solving abilities

Educational Qualification:

Bachelor’s degree in Marketing, Business Administration, or related field

Digital Marketing certifications will be an added advantage

Pay: ₹15,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Fmcg Jaipur (India)
🏢 Kedia Pavitra
📍 India