Detailed Job Description:
Counseling and School Tour: Meet and counsel the parents who visit the school through scheduled or unscheduled meetings. In these meetings, the primary aim is to understand what the parent is really looking for and give the right information and guidance about the school that will help them choose the school.
Adherence to Admission Process: Ensures that all the steps of the admissions process are followed.
Conversions: The objective of the Admission Counselor is to maximize conversion of leads to admissions while adhering to the admission process.
Lead Nurturing: Nurtures the leads through the admission process funnel by engaging with them through timely and meaningful follow-ups, through telephonic conversations, emails or text messages, that encourage them to move forward in the process.
Reporting:
Maintains and processes all the leads and related data through sophisticated CRM software. She also aligns the school leadership team and other remote teams through periodic updates.
Competition Understanding: Expected to have a sound understanding of the value proposition of the competitor schools in the vicinity.
Parent Understanding: Must be able to understand the parents’ mindset, their doubts and apprehensions and empathize with them.
Feedback: As the Admission Counselor is directly connected with potential parents, they must always be on the lookout for practical, relevant feedback to the central teams on matters related to marketing, academics and administration.