Were looking for someone who’s comfortable crafting captions and long-form copy, but more importantly, hungry to master serialized storytelling.

This isn’t a traditional copywriting role. It’s for someone who thrives on continuity, audience obsession, and evolving narratives.

What you’ll actually be doing:
Write every caption, inner monologue, story sequence, and carousel copy in distinct character voices—switching fluently without blending.
Own the ongoing central narrative—maintain continuity, advance the story with each post.
Pitch and develop formats like Situationship Report, Red Flag Audit, Honest Report, and Decision breakdowns.
Track audience response to story arcs and adjust pacing—this is serialized writing, not standalone posts.

You’ll thrive here if you:




Have 3+ years writing digital content with a solid personal voice.
Ideally have created newsletters, Substack, or long-caption Instagram content that built a following.
Understand up-to-date Indian urban women from the inside—this is not a demographic brief, it is a lived experience requirement.
Enjoy figuring things out on your own (YouTube rabbit holes = research).
Like the idea of your job evolving constantly.

Bonus points if:
You’ve built and sustained a personal following through writing.
You live for audience feedback loops and story pivots.
You’re the person who says “let me try this arc” before asking “will it land?”

📌 Copywriter Serialized Narratives Mumbai (India)
🏢 Entertainment Network India (ENIL)
📍 India