Key Responsibilities
Develop and execute strategies to increase brand value and market presence.
Take ownership of sales and revenue growth.
Develop and manage Meta Ads campaigns for customer acquisition and sales.
Plan, execute and optimize Facebook & Instagram advertising.
Manage and grow e-commerce channels and D2C sales.
Analyse campaign performance, CAC, ROAS, conversion, AOV and revenue.
Identify the right target audience and develop strategies to acquire customers.
Work on product positioning, pricing, offers and promotions to improve sales.
Analyse competitors, customer behaviour and market trends.
Identify current prospects to increase orders and monthly revenue.
Test different campaigns, creatives, audiences and offers and scale what works.
Work closely with management to build Belzzo into a recognizable Kids Footwear brand.
What We're Looking For
35 years of experience in Brand Growth, E-commerce, D2C, Performance Marketing,
Growth Marketing or a similar role.
Robust understanding of revenue generation and sales growth.
Hands-on experience with Meta Ads / Facebook Ads / Instagram Ads.
Practical experience managing or growing e-commerce/D2C businesses.
Understanding of ROAS, CAC, AOV, conversion rate and customer acquisition.
Experience in brand building and customer acquisition.
Strong analytical and commercial mindset.
Ability to connect marketing activities with actual sales and revenue.
Someone who can execute independently, not just create strategies.