Area Manager IMFL Sales

Location: As per business requirement
Experience: 10+ years in IMFL / Liquor / Alcohol Beverage Sales

Key Responsibilities:
Drive primary and secondary sales across the assigned territory.
Manage distributors, dealers and retail outlets and ensure optimum market coverage.
Achieve monthly/annual sales targets, volume and revenue objectives.
Develop current markets, outlets and distribution channels.
Ensure product availability, visibility, merchandising and effective brand execution at retail outlets.
Plan market visits, beat plans and monitor competitor activities.
Manage distributor performance, stock, schemes, collections and trade relationships.
Lead and monitor the performance of the sales team.
Ensure compliance with applicable excise regulations and company policies.

Desired Skills:
IMFL Sales | Retail/Off-Trade Sales | Distributor Management | Territory Management | Market Expansion | Team Handling | Trade Schemes | Primary & Secondary Sales | Market Intelligence

📌 Area Sales Manager West Bengal Kolkata
🏢 India Glycols
📍 Kolkata