Responsible for driving IOL sales and demand generation across the assigned territory by regularly engaging with ophthalmologists, eye surgeons, hospitals, and dealers, while providing effective product and procedure knowledge.
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Key Responsibilities
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Generate demand and drive sales of IOL products across the assigned territory.
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Regularly visit ophthalmologists, eye surgeons, hospitals, and key customers and maintain solid skilled relationships.
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Demonstrate positive knowledge of IOL products, surgical procedures, and product applications.
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Achieve assigned sales and growth targets.
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Follow and implement the organisation's sales process and product strategies.
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Liaise with dealers/distributors to ensure smooth product supply and accurate sales data.
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Collect and report competitor information, market updates, and customer feedback to the Area Manager.
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Collect and submit Post-Market Surveillance (PMS) forms as required for regulatory compliance.
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Maintain the required level of customer and OR (Operation Theatre) visits as per business requirements.
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Maintain and regularly update the doctor call list and customer database.
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Maintain customer records to track targets, performance, opportunities, and achievements.
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Stay updated on technical knowledge, IOL products, surgical procedures, and competitor products.
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Promote products ethically and strictly adhere to the organisation's values, policies, and compliance requirements.
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Ensure that any customer commitment is made only with the approval of the reporting manager, wherever required.
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Submit monthly tour/coverage plans, daily call reports (DCR), and expense statements through the prescribed system within timelines.
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Undertake any other sales or business-related responsibilities assigned by the reporting manager or management.
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