Digital Marketing Executive – Real Estate

Job Title: Digital Marketing Executive
Industry: Real Estate / Property
Department: Marketing / Digital Marketing
Experience: 2–5 Years
Qualification: Graduate / MBA / Diploma in Digital Marketing or relevant field

Job Summary

We are looking for a results-driven Digital Marketing Executive with experience in Real Estate Digital Marketing, Lead Generation, Performance Marketing and Social Media Marketing. The candidate will be responsible for planning and executing digital marketing campaigns to generate qualified property leads, improve online visibility, increase project enquiries and support sales growth.

The ideal candidate should have hands-on experience with Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Analytics, SEO, social media marketing, lead generation, landing pages and CRM lead management.

Key Responsibilities

- Plan and execute digital marketing campaigns for real estate projects.
- Manage and optimize Meta Ads / Facebook Ads / Instagram Ads for property lead generation.
- Manage Google Ads, Search Ads, Display Ads and other paid advertising campaigns.
- Generate qualified leads for residential and commercial real estate projects.
- Monitor campaign performance including CPL, CTR, CPC, conversions, lead quality and ROI/ROAS.
- Develop and execute lead generation strategies for property projects.
- Manage and optimize digital campaigns based on campaign performance and lead quality.
- Coordinate with the Sales and CRM teams to track leads, follow-ups and conversions.
- Monitor lead data and identify opportunities to improve lead-to-site-visit and lead-to-booking conversion.
- Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
- Plan and maintain a social media content calendar for real estate projects.
- Coordinate with graphic designers, video editors and content creators for marketing creatives.
- Create briefs for social media posts, reels, videos, property advertisements and campaign creatives.
- Assist in developing landing pages and campaign-specific lead forms.
- Monitor website traffic, enquiries and digital campaign performance.




- Implement basic SEO activities to improve website visibility and organic traffic.
- Conduct keyword research and competitor analysis for real estate projects.
- Monitor Google Search Console and Google Analytics data.
- Prepare daily, weekly and monthly digital marketing reports.
- Track campaign budgets, spending and performance.
- Conduct A/B testing of ad creatives, audiences, copy, landing pages and campaigns.
- Research market trends, competitor campaigns and new digital marketing opportunities.
- Maintain and optimize Google Business Profile and online property listings where required.
- Ensure consistent brand communication and digital presence across platforms.

Digital Marketing SkillsPaid Advertising

- Meta Ads
- Facebook Ads
- Instagram Ads
- Google Ads
- Google Search Ads
- Display Ads
- Lead Generation Campaigns
- Remarketing / Retargeting
- Audience Targeting
- Campaign Optimization

Analytics & Reporting

- Google Analytics / GA4
- Google Search Console
- Meta Ads Manager
- Google Ads Manager
- Campaign Performance Reports
- CPL / CPC / CTR
- Conversion Tracking
- Lead Quality Analysis
- ROI / ROAS

SEO & Organic Marketing

- Keyword Research
- On-Page SEO
- Local SEO
- Website Optimization
- Content Marketing
- Organic Social Media
- Competitor Analysis

Social Media Marketing

- Instagram Marketing
- Facebook Marketing
- LinkedIn Marketing
- YouTube Marketing
- Social Media Management
- Content Planning
- Reels / Video Marketing
- Social Media Campaigns

Real Estate Marketing Experience

Experience in marketing the following will be preferred:

- Residential Projects
- Commercial Projects
- Luxury Properties
- Apartments
- Villas
- High-Rise Projects
- Plots / Township Projects
- Property Launches
- Real Estate Lead Generation
- Property Sales Campaigns

Key Performance Areas

- Qualified real estate lead generation
- Cost Per Lead (CPL) optimization




- Lead quality and conversion
- Digital campaign performance
- Website traffic and enquiries
- Social media growth and engagement
- Campaign ROI / ROAS
- Lead-to-site-visit conversion
- Lead-to-booking performance
- Marketing budget utilization

Candidate Profile

- 2–5 years of experience in Digital Marketing, preferably within Real Estate / Property / Construction / Digital Agency.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of real estate lead generation and performance marketing.
- Experience managing digital advertising budgets.
- Valuable analytical and reporting skills.
- Strong understanding of social media platforms and digital marketing trends.
- Knowledge of CRM and lead management systems will be an advantage.
- Good communication and coordination skills.
- Ability to work with Sales, CRM, Graphic Design and Content teams.
- Data-driven approach with strong attention to campaign performance.

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Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Real Estate (Zirakpur)
🏢 Jobley India
📍 Zirakpur