JOB DESCRIPTION – DIGITAL PERFORMANCE MARKETER

Company: Little Road Creations Pvt. Ltd.
Department: Marketing
Position: Digital Performance Marketer
Location: Kochi
Employment Type: Full time
Working Hours: 9:00 AM – 6:00 PM, Monday – Saturday

Role Overview

We are looking for a Digital Performance Marketer who can plan, execute, monitor, and optimise digital advertising campaigns across multiple platforms to achieve measurable business results.

Key Responsibilities

- Plan and manage campaigns across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other relevant platforms.
- Manage lead generation, traffic, conversions, sales, and brand awareness campaigns.
- Conduct audience research, targeting, retargeting, and competitor analysis.
- Monitor and optimise campaigns based on CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rates.
- Manage advertising budgets and ensure efficient utilisation.
- Test different audiences, creatives, ad copies, and campaign strategies.




- Analyse campaign performance and prepare regular reports with actionable insights.
- Coordinate with the Creative, Content, Video, and Sales teams to improve campaign performance.
- Stay updated with digital advertising trends, platform updates, AI tools, and new marketing technologies.

Required Skills

- Meta Ads / Facebook & Instagram Marketing
- Google Ads & Google Marketing
- YouTube Advertising
- LinkedIn Marketing & Ads
- Performance Marketing & Lead Generation
- Google Analytics / Tracking & Conversion Setup
- Audience Targeting & Retargeting
- Campaign Optimisation & Reporting
- Strong analytical and problem-solving skills
- Good understanding of digital marketing funnels

Preferred Experience

2–3 years of hands-on experience in digital/performance marketing with proven experience managing campaigns across multiple platforms.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Aluva)
🏢 Little Road Creations
📍 Aluva