Digital Marketing Executive — Google Ads, Strategy & Creative

Dancing Drops | Full time | Work from Office, Kochi
Salary: ₹20,000–₹35,000 per month, based on experience and demonstrated results

About the role

Dancing Drops is a laundry pickup and delivery business seeking a Digital Marketing Executive who can take ownership of marketing from strategy and creative development through to distribution and performance analysis.

Google Ads is our primary marketing channel, so practical campaign management experience is essential. You will also build our social media presence and develop content that attracts customers and converts interest into orders.

We are looking for someone who can make decisions using data and connect marketing activity to business results.

Responsibilities

- Develop and execute a digital marketing plan aligned with customer acquisition, order growth, and repeat business.
- Manage Google Ads campaigns, including keyword research, campaign structure, ad copy, targeting, budgets, and ongoing optimisation.
- Monitor search terms, negative keywords, bidding, and location performance to improve the quality and cost of conversions.
- Maintain reliable conversion measurement using Google Analytics 4 and Google Tag Manager, coordinating with the development team where needed.
- Design marketing creatives and create, schedule, and publish Instagram and other social media content.
- Develop content calendars, promotional campaigns, and messaging suited to our services and target customers.
- Write or coordinate blogs, website copy,



and SEO content that address customer needs and support organic acquisition.
- Recommend landing-page improvements and test creatives, offers, and messaging to improve conversions.
- Report on spend, conversions, cost per acquired customer, and attributable revenue where available, with clear recommendations.
- Work with the operations team to ensure campaigns reflect service availability, pricing, and capacity.

Requirements

- Typically 1–3 years of relevant digital marketing experience, with demonstrated ownership of live Google Ads campaigns.
- Evidence of improving campaign performance through analysis and optimisation.
- Ability to independently plan campaigns, create assets, publish content, and review results.
- Practical design skills using Canva, Adobe tools, or equivalent software; basic video editing skills are preferred.
- Strong copywriting skills for ads, social media, and website content.
- Working knowledge of Google Analytics 4, Google Tag Manager, conversion tracking, and SEO.
- Ability to distinguish clicks and engagement from meaningful business outcomes.
- Availability to work full-time from our Kochi office.

Google Ads experience is mandatory. Certification is a plus, but does not replace practical experience.

What success looks like

More customers and orders at a sustainable acquisition cost, better conversion rates, dependable campaign measurement, and a consistent digital presence.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

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