About the Company

Digital Matrix Innovations is a creative content and marketing agency based in Jail Road, Tilak Nagar, New Delhi.

We work with brands across social media, content, branding, performance marketing, Meta Ads, Google Ads, SEO, creative campaigns, and digital growth.

We are building a team of creators, strategists, and creative thinkers - not just employees who complete assigned tasks.

We are looking for someone who is highly skilled in strategy, but who also genuinely enjoys content, follows culture and creators, understands why people stop scrolling, and wants to build work they are proud of.

As the company grows, we want the people working with us to grow with it - creatively, professionally, and financially.

About the Role

We are looking for a Creative Content Strategist who can take a brand, understand its audience and business objectives, and turn that understanding into strong campaign ideas, content systems, narratives, concepts, scripts, and creative briefs.

This is not a role limited to content calendars, captions, or posting schedules.

You should be able to think through the full creative process:

Insight -> Idea -> Campaign -> Content Formats -> Creative Brief -> Execution -> Learning

You should also be comfortable working closely with designers, video editors, creators, social media teams, and performance marketers to bring those ideas to life.

Key Responsibilities

- Develop creative and content strategies for multiple client brands.
- Build content pillars, campaign themes, messaging frameworks, and communication directions.
- Conceptualise brand campaigns, product launches, festive campaigns, social campaigns, and digital-first ideas.
- Create reel ideas, hooks, scripts, campaign copy, content series, and narrative structures.
- Turn business goals such as awareness, engagement, leads, launches, or sales into content-led communication plans.
- Write and develop creative briefs for designers, video editors, UGC creators, and performance marketing teams.
- Work closely with creative teams from ideation through final execution.
- Lead or contribute to brainstorming sessions and help teams turn rough ideas into strong campaign concepts.
- Research competitors, consumer behaviour, cultural trends, creator trends, and category conversations.
- Review content and creatives to ensure consistency in message, tone, design direction, and brand personality.
- Analyse campaign and content performance and use insights to improve future creative direction.
- Develop campaign decks, moodboards, content plans, scripts, and strategic presentations.
- Present ideas internally and, when required, to clients.
- Handle multiple brands, projects, and campaign timelines simultaneously.

Creative Expectations

We want someone who can go beyond asking:

"What should we post this week?"

and instead think:

- What is the idea?
- Why should the audience care?
- What is the strongest hook?
- What should the campaign feel like?
- How can one idea become multiple pieces of content?
- What should the designer, editor, creator, and media team execute?
- How do we make this feel different from every other brand in the category?





The candidate should have solid creative judgement and understand the difference between something that is merely visually polished and an idea that communicates effectively and serves the brand objective.

Creator Mindset

We are especially interested in candidates who think like creators, not only marketers.

You should:

- Actively follow creators, campaigns, internet culture, trends, and changing content formats.
- Understand hooks, retention, storytelling, platform behaviour, and audience psychology.
- Be curious about why certain content performs and why other content gets ignored.
- Be comfortable bringing ideas to the table instead of only responding to briefs.
- Experiment with new formats, AI tools, storytelling approaches, and creative techniques.
- Understand what feels authentic, what feels like advertising, and when each approach is appropriate.
- Want to create work that people actually want to watch, read, share, or talk about.
- Be willing to build your own creative identity and grow alongside the company.

Required Skills

- Strong understanding of content strategy, creative strategy, branding, storytelling, and consumer behaviour.
- Ability to develop strong campaign concepts, content pillars, hooks, scripts, and creative directions.
- Strong research and ideation skills.
- Good understanding of Instagram, YouTube, LinkedIn, short-form video, creators, and digital culture.
- Strong written English and communication skills.
- Ability to adapt communication across different brand tonalities such as premium, youthful, D2C, corporate, lifestyle, luxury, or educational.
- Ability to write clear creative briefs for designers, editors, and creators.
- Strong visual judgement and the ability to assess whether an execution aligns with the intended strategy and brand direction.
- Comfortable using ChatGPT and other AI tools for research, brainstorming, scripting, and ideation.
- Understanding of performance marketing and how creative strategy influences CTR, engagement, leads, and conversions will be an advantage.
- Strong organisation and ability to manage multiple projects simultaneously.

Experience

- 3-4 years of relevant experience in creative strategy, content strategy, advertising, brand marketing, digital marketing, or agency work.
- Experience working with a cross-functional creative/marketing team is strongly preferred.
- Candidates should have contributed to or led real campaigns from concept through execution.
- Agency experience or experience handling multiple brands will be preferred.

Robust Preference for Candidates Who Have

- Worked on brand launches or major campaigns.
- Built a campaign from insight or idea through execution.
- Worked closely with designers, video editors, creators, social media managers, and performance marketers.
- Created campaign decks, creative briefs, moodboards, launch plans,



scripts, or strategic presentations.
- Worked with multiple client brands simultaneously.
- Helped produce work that had a clear measurable outcome or audience response.
- Created content themselves or actively want to become a stronger creator.

Portfolio / Work Requirement

Please share relevant examples of:

- Campaigns you have conceptualised or contributed to
- Brand launches
- Content strategies
- Creative briefs
- Campaign decks
- Scripts and reel concepts
- Content calendars
- Social campaigns
- Advertising creatives
- Any measurable campaign results, where available

We are interested in understanding what you personally contributed to each project, not just seeing the final output.

Job Details

- Position: Creative Content Strategist
- Company: Digital Matrix Innovations
- Location: Jail Road, Tilak Nagar, New Delhi
- Work Mode: Work from Office
- Working Days: Monday to Saturday
- Working Hours: 10:00 AM to 6:00 PM
- Employment Type: Full-time
- Experience: 3-4 years
- Salary: ₹28,000-₹40,000/month, depending on experience and quality of work
- Joining: Immediate or short notice period preferred

Who This Role Is For

This role is for someone who thinks:

"I don't just want to manage content. I want to create ideas, campaigns, and stories that people actually care about."

We want people who take ownership, challenge weak ideas, improve briefs, contribute strategically, and actively raise the quality of the final work.

Pay: ₹28,000.00 - ₹40,000.00 per month

Application Question(s):

- How many years of relevant experience do you have in content strategy, creative strategy, advertising, branding, or digital marketing?
- Please share 2–3 campaigns, brand launches, or creative projects you have personally worked on. Mention your specific role in each.
- Have you ever taken a campaign from insight/idea to execution? If yes, briefly explain one example and what you personally contributed.
- Have you worked with a cross-functional team including designers, video editors, creators, social media managers, and performance marketers? Please briefly describe the team setup and your role.
- Please share any relevant portfolio, campaign deck, content strategy, creative brief, moodboard, scripts, launch plan, or work samples.
- Do you consider yourself someone with a creator mindset? Do you actively follow creators, campaigns, trends, internet culture, storytelling formats, and new content ideas?
- Are you comfortable challenging a weak brief, suggesting stronger ideas, and contributing creative direction instead of only executing instructions?
- What is your current/last salary or CTC, and what is your expected salary?
- What is your notice period / earliest joining date?
- Do you have your own laptop that you can bring to the office and use for work, if required?
- Are you comfortable working from office at Jail Road, Tilak Nagar, Monday to Saturday, 10 AM–6 PM, while managing multiple client brands and campaign timelines simultaneously?
- If shortlisted, are you comfortable completing a short practical strategy and creative assessment as part of the selection process?

Work Location: In person

📌 Content & Creative Strategist (Delhi)
🏢 digital matrix innovations
📍 Delhi