Job Title

Regional Sales Manager - Housing Loan

Business Unit

Retail Assets - Home Loans

Reporting To

Zonal Sales Manager / National Sales Manager - Home Loans

Job Function and Role Type

Sales, Supervisory

Version No

2.0

Job Purpose

Manage Home Loans business for a city/state and achieve assigned targets through a sales team. Drive recruitment, training, and productivity to meet business objectives.

Key Responsibilities

Drive Logins for Home Loans

Drive logins through SMs, HBL, DSA, and channels.

Conduct database calling and reference generation.

Engage in branch and catchment area activities.

Achieve Disbursal Targets

Achieve annual disbursal targets based on city categories.

Coordinate with HDFC Ltd for post-sanction documentation.

Drive calling on SUD cases and customer coordination.

Drive RM and PB Activation

Achieve RM activation of 40% and PB activation of 30%.

Engage RMs and PBs to scope customer bases.

Launch drives and provide training for better conversions.

Drive Insurance Penetration

Achieve 1.1% of disbursal target via insurance.

Collaborate with HDFC Life and HDFC ERGO teams.

Ensure periodic training for the sales team.

Drive CASA and Credit Card Cross-Sell

Achieve CASA and credit card targets based on city categories.

Review calling on customers for CASA cross-sell.

Provide continuous training to the sales team.

Drive Channel-Wise Growth

Ensure 20% disbursals from alternate channels.

Review channel-wise performance and lead quality.

Arrange training for channel partners to improve file quality.

Drive and Achieve Branch Targets

Ensure 80% of branches meet targets.

Follow branch sales processes and update MOM in Cogent.





Engage with branches for catchment area activities.

Drive SM and HBL Productivity

Ensure 80% of SMs meet targets after three months.

Achieve one fresh unit disbursal per executive monthly.

Provide training, conduct joint visits, and review team size.

Education:

Postgraduate with a background in sales and team handling.

Certifications:

None specified.

Key Competencies

Sales and influencing skills, product and process knowledge, planning and organizing, communication, knowledge of competition.

Major Stakeholders

Sales team, internal channels (branches, VRM, COP, Prime, PBK, Unified, BEU), external channels (DSA, connectors), HDFC Ltd Credit and Operations, HR.

About HDFC Bank

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025. 50% of the branches are in semi-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch

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📌 Reg. Sales Mgr-Housing Loan (Coimbatore)
🏢 HDFC Bank
📍 Coimbatore