We are looking for an experienced and results-driven Senior Digital Marketing Specialist to develop, implement, and manage digital marketing strategies to improve brand awareness, generate leads, increase customer engagement, and drive business growth. The candidate will be responsible for managing digital platforms, running marketing campaigns, analysing performance, and improving companys online presence.

KEY RESPONSIBILITIES:

Develop and execute digital marketing strategies aligned with business goals.

Manage social media platforms, including Instagram, Facebook, YouTube, and LinkedIn.

Plan, create, and manage social media content, posts, reels, videos, and promotional campaigns.

Manage paid advertising campaigns through Google Ads and Meta Ads.

Handle SEO, keyword research, website optimisation, and organic traffic growth.

Monitor website traffic, campaign performance, leads,



and conversions using Google Analytics and other digital marketing tools.

Coordinate with designers, content creators, and internal teams to develop marketing materials.

Plan and execute email marketing, online promotions, and lead-generation campaigns.

Conduct competitor analysis and identify recent digital marketing opportunities.

Prepare regular marketing performance reports and recommend improvements.

Manage marketing budgets and optimise campaign spending to achieve targets.

Stay updated on digital marketing trends, platform updates, and industry best practices.

Job Types: Full-time, Fresher

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Pathanamthitta)
🏢 SILENT ENTERPRISES
📍 Pathanamthitta