The Social Media Content Creator / Writer will be responsible for creating day-to-day content for Gavins across social platforms. This is a hands-on creative role for someone who can move from idea → script → shoot → edit/caption → publish-ready content.

The person should have a strong understanding of social media trends and short-form content. Fashion Experience in this domain is a Plus

Key Responsibilities

- Develop daily content ideas for Instagram, Reels, Stories and other relevant platforms.
- Write engaging:
- Reel scripts
- Captions
- Hooks
- Product descriptions
- Story copy
- Promotional copy
- Campaign copy
- Customer-focused content
- Assist with and, where capable, independently execute phone-based content shoots.
- Create fashion-focused Reels, product videos and behind-the-scenes content.
- Identify trending formats, sounds, hooks and content styles relevant to the brand.
- Present products in ways that communicate styling, use cases and customer benefits.
- Coordinate with sales/styling/store teams to source content.
- Assist in model/product shoots and content production.
- Edit short-form videos using tools such as CapCut, InShot or similar applications.
- Create simple graphics and social assets using Canva or similar tools.
- Adapt one piece of content into multiple formats/platforms.
- Maintain an organised library of photos, videos and creative assets.
- Ensure captions and content are grammatically correct and aligned with brand tone.
- Assist the Social Media Manager with campaign execution and content calendars.




- Keep track of content trends and propose new content ideas.
- Support festive, promotional, launch and store-event content.

Required Skills & Capabilities

- Excellent writing and communication skills.
- Strong understanding of short-form social content.
- Strong creative thinking and idea generation.
- Positive understanding of visual presentation.
- Ability to write strong hooks for Reels.
- Basic mobile photography/videography skills.
- Basic video editing ability.
- Good understanding of Instagram Reels and Stories.
- Strong attention to visual detail.
- Ability to work effeciently and meet content deadlines.
- Comfortable working in a fast-moving retail environment.
- Ability to appear on camera for content shoots

Should have experience in some of the below mentioned Tools

- Canva
- CapCut / InShot
- Instagram editing tools
- Meta Business Suite
- Adobe Premiere Pro / Photoshop, if available

Experience & Qualification

- Experience: 1–3 years preferred.
- Candidates with strong portfolios may be considered even with less formal experience.
- Education: Graduate / Diploma in Communications, Media, Fashion, Marketing, Journalism or related discipline preferred.

Portfolio Requirement

Candidates should ideally provide a personal or work portfolio containing examples of a few of the following items:

- Instagram Reels
- Fashion/lifestyle content
- Copywriting
- Social captions
- Short-form scripts
- Product content
- Video editing

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Manager and Content Creator (Abids)
🏢 GAVINS
📍 Abids