About FOVERA

FOVERA is an orthopedic and wellness brand founded by IIT Madras alumni. We design products that improve everyday comfort and support posture and mobility. We are looking for an experienced performance marketer to drive customer acquisition and sales primarily through Facebook and Instagram advertising.

About the Role

You will own the strategy, execution and optimisation of FOVERA’s Meta advertising campaigns. Your primary focus will be scaling profitable campaigns, improving creative performance and turning customer insights into effective advertising.

This is a hands-on role requiring strong Meta media-buying expertise, creative judgement and analytical skills.

Key Responsibilities

- Plan, launch, manage and scale advertising campaigns across Facebook and Instagram.
- Own Meta advertising budgets and optimise spending against sales, customer acquisition and profitability targets.
- Develop prospecting and retargeting strategies across the customer journey.
- Continuously test ad creatives, messaging, audiences, placements and offers.
- Work closely with the content and design teams to create high-performing videos, static ads, carousels and product demonstrations.
- Develop creative briefs covering customer pain points, product benefits, hooks and calls to action.
- Identify promising influencer and UGC content and adapt it for paid advertising with appropriate usage permissions.
- Monitor creative fatigue and maintain a consistent pipeline of fresh advertising concepts.
- Analyse campaign performance using ROAS, customer acquisition cost, conversion rate, CTR and CPM.




- Coordinate with technical teams to maintain accurate tracking through Meta Pixel, Conversions API and UTM parameters.
- Prepare clear weekly and monthly reports highlighting results, learnings and next actions.

Required Skills and Experience

- Minimum 4–5 years of hands-on experience managing Meta Ads, with a solid focus on ecommerce sales.
- Proven track record of scaling Facebook and Instagram campaigns while maintaining acquisition efficiency.
- Strong expertise in Meta Ads Manager, audience targeting, retargeting, catalogue ads and Advantage+ campaigns.
- Experience managing monthly advertising budgets independently.
- Strong understanding of creative testing, advertising hooks and customer purchase behaviour.
- Ability to assess campaign profitability beyond platform-reported ROAS.
- Working knowledge of Meta Pixel, Conversions API, GA4 and attribution.
- Strong Excel or Google Sheets skills for performance analysis and reporting.
- Ability to collaborate effectively with designers, video editors, content creators and ecommerce teams.

Preferred Experience

- Experience with Indian D2C, wellness, healthcare or consumer product brands.
- Experience using influencer content and UGC in performance campaigns.
- Experience driving and measuring paid traffic to Amazon or other marketplaces.

Job Type: Full-time

Pay: ₹40,000.00 - ₹65,000.00 per month

Benefits:

- Cell phone reimbursement

Education:

- Bachelor's (Preferred)

Experience:

- Social media management: 2 years (Preferred)

Work Location: In person

📌 Senior Performance Marketing Manager (Location: Ahmedabad)
🏢 FOVERA ORTHODESIGN
📍 Ahmedabad