Job Summary :SEO / Digital Marketing Executive
Company: Adpulse Digital Pvt Ltd

Exp: 4 to 6 yrs

We are looking for an experienced and highly analytical SEO Specialist / SEO Manager with 4–6 years of hands-on experience in managing and growing organic search performance.

The ideal candidate should have robust expertise across Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Local SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI-driven search visibility.

You should be someone who understands that modern SEO is no longer limited to Google rankings and keywords. You should be comfortable optimizing websites for traditional search results, featured snippets, AI Overviews, AI search experiences, conversational queries, entity visibility, and other emerging search surfaces.

You will be responsible for developing and executing SEO strategies that improve organic traffic, rankings, qualified leads/conversions, visibility, and overall search presence.

Key Responsibilities1. Technical SEO

- Conduct comprehensive technical SEO audits and identify issues affecting crawling, indexing, rendering, rankings, and organic performance.
- Work on:
- Crawlability and indexability
- Robots.txt
- XML sitemaps
- Canonicalization
- Redirects
- HTTP status codes
- Internal linking
- URL structures
- Duplicate content
- Pagination
- JavaScript SEO
- Mobile SEO
- Core Web Vitals and page experience
- Website architecture
- Crawl budget optimization
- Identify and resolve technical SEO issues in collaboration with developers.
- Analyze Google Search Console coverage, indexing, crawling and performance data.
- Implement and validate structured data / Schema Markup.
- Ensure websites are technically accessible to search engines and users

2. On-Page SEO

- Perform keyword research based on search intent, business objectives, competition, and user journeys.




- Develop keyword maps and content clusters.
- 3. AEO — Answer Engine Optimization
- Optimize content to answer users' questions clearly and directly.
- Identify conversational and question-based search queries.
- Structure content for answer-focused search experiences.
- Optimize FAQs, definitions, comparisons, how-to content and informational queries.
- Identify opportunities to increase visibility in answer engines and AI-powered search experiences.
- Track how brand/content visibility changes across emerging search interfaces.
- 4. GEO — Generative Engine Optimization
- Develop strategies to improve brand and content visibility across generative AI/search experiences.
- Understand how AI search systems discover, interpret and cite web content.
- 5. Off-Page SEO & Link Building
- Develop and execute ethical, high-quality link-building strategies.
- SEO Algorithm & Industry Updates
- Required Skills
- 4–6 years of hands-on SEO experience.
- Strong understanding of Technical, On-Page and Off-Page SEO.
- Strong keyword research and search-intent analysis skills.
- Experience with SEO audits and technical issue resolution.
- Strong understanding of internal linking and website architecture.
- Experience with Schema Markup / Structured Data.
- Strong understanding of Google Search Console and Google Analytics 4.
- Hands-on experience with Semrush / Ahrefs / Screaming Frog or equivalent tools.
- Experience developing SEO content strategies.
- Understanding of AEO and GEO.
- Understanding of AI-powered search and generative search experiences.
- Strong analytical and problem-solving skills.
- Ability to work with developers, content writers, designers and marketing teams.
- Strong communication and reporting skills.
- Ability to independently plan, execute and measure SEO initiatives.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 SEO Specialist (Madhapur)
🏢 ADPULSE DIGITAL
📍 Madhapur