Job DescriptionJob Description – Meta Ads Manager
nAbout the Role
nWe are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess solid expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.
nThe ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.
nKey Responsibilities :
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Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.n
Perform end-to-end campaign setup including audience targeting, budget allocation, biddingn

nstrategy, ad creation, and tracking implementation.
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Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.n
Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.n




Analyze campaign performance data and derive actionable insights to improve overall accountn

nefficiency.
n● Coordinate with internal teams for creative requirements, tracking implementation, campaign
ntimelines, and reporting.
n● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs,
naudience setup, and conversion events.
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Identify scaling prospects through audience expansion, retargeting, lookalike strategies, and performance analysis.n
Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.n
Prepare daily, weekly, and monthly performance reports with optimization recommendationsn

nand business insights.
nRequired Skills & Experience
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Minimum 3–4 years of hands-on experience in managing Meta advertising campaigns.n
Robust expertise in Meta Ads Manager with proven campaig

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