Key Responsibilities1. Digital Marketing

- Manage digital marketing activities for Katyals Estates.
- Assist in creating and publishing property-related content for Instagram, Facebook, YouTube, WhatsApp and other platforms.
- Coordinate property photos, videos, reels and marketing creatives.
- Manage and promote property listings and advertisements.
- Assist in running and monitoring paid advertising campaigns.
- Track enquiries generated from different advertisements and campaigns.
- Identify which properties and advertisements are generating the best-quality leads.
- Coordinate with graphic designers, video editors and other marketing resources.
- Maintain a regular content and marketing calendar.
- Research competitors, market trends and current digital marketing opportunities.
- Maintain proper records of marketing campaigns, enquiries and results.

2. Lead Generation & Management

- Handle leads generated through:
- Property portals
- Meta/Facebook & Instagram
- Google
- WhatsApp
- Website
- Digital advertisements
- Referrals and other sources
- Check the complete previous AI/chat conversation before contacting a lead.
- Never ask the client for information that has already been collected.
- Understand the advertisement/property through which the lead has come.
- Qualify the lead based on requirement, budget, location and timeline.
- Identify whether the lead is a Buyer, Seller, Investor or Construction & Design enquiry.

3. CRM Management

- Maintain complete and accurate CRM records.
- Update every lead after calls, WhatsApp conversations and meetings.
- Record buyer requirements, seller details, property information and follow-ups.
- Maintain property inventory and availability.
- Ensure every active lead has a clear next action.
- Track lead movement from enquiry to closure.
- Maintain proper follow-up schedules.
- Prepare daily and weekly CRM reports.
- Ensure no genuine lead is missed or forgotten.

4. Buyer Sales

- Contact buyers regarding the specific property/ad they showed interest in.
- Explain property specifications, pricing,



availability and other relevant information.
- Share approved property photos, videos and details.
- Understand the buyer's requirement if they are not interested in the original property.
- Search company inventory and suggest suitable alternatives.
- Arrange and coordinate site visits.
- Ensure the buyer and company representative/agent are properly aligned for the visit.
- Follow up after site visits.
- Assist the senior team during negotiation and closure.

5. Seller Acquisition

- Contact property owners interested in selling.
- Review the complete previous conversation before calling.
- Collect only the information that is missing.
- Understand property details, asking price, location, condition and selling timeline.
- Collect property photographs/videos.
- Create and maintain property inventory.
- Coordinate property marketing and listing.
- Keep sellers updated regarding enquiries, site visits and offers.
- Develop long-term relationships with property owners.

6. Sales Follow-Up

Manage the complete lead journey:

Lead → Qualification → Requirement → Property Matching → Property Sharing → Site Visit → Follow-Up → Negotiation → Closure

- Maintain consistent but professional follow-ups.
- Prioritize high-intent leads.
- Escalate responsible buyers/sellers to the senior team.
- Maintain complete follow-up history in the CRM.
- Ensure no qualified lead is left without a next action.

Important Calling & CRM Rules

- Always check the previous AI/chat conversation before calling.
- Never ask again for information already provided by the client.
- Ask only for missing or necessary information.




- Always understand which property/ad the lead responded to.
- Make the conversation relevant to the actual enquiry.
- Speak naturally, politely and confidently.
- Do not sound like a scripted telecaller.
- Listen first and understand the requirement before suggesting a property.
- Update CRM immediately after every meaningful interaction.
- Every active lead must have a clear next follow-up/action.
- Never provide confidential owner information or exact property details unless authorized.
- Never make false commitments regarding pricing, availability, approvals, possession or returns.

Skills RequiredDigital Marketing

- Understanding of Instagram, Facebook, YouTube and WhatsApp marketing.
- Basic knowledge of Meta Ads and Google Ads.
- Understanding of social media content and property marketing.
- Ability to analyze leads and campaign performance.
- Basic Canva/content creation skills will be an advantage.

CRM & Sales

- Excellent communication and interpersonal skills.
- Strong Hindi/Hinglish and English communication.
- Strong follow-up and relationship-management skills.
- Good negotiation and sales skills.
- Ability to handle multiple leads simultaneously.
- Good computer and CRM skills.
- Strong attention to detail.

Preferred Experience

1–3 years of experience in any combination of:

- Real Estate Sales
- Digital Marketing
- CRM
- Inside Sales
- Lead Generation
- Telecalling
- Social Media Marketing

Real-estate experience will be an advantage, but candidates with strong sales and digital marketing skills can also be considered.

Performance Metrics

Performance will be evaluated on:

- Quality of leads generated
- Lead response and handling
- CRM accuracy
- Follow-up completion
- Qualified buyers/sellers
- Site visits arranged
- Seller inventory acquired
- Digital campaign performance
- Social media growth and engagement
- Lead-to-site-visit conversion
- Lead-to-closure conversion
- Overall sales performance

Pay: ₹11,461.91 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Lajpat Nagar)
🏢 katyal tradex
📍 Lajpat Nagar