JOB TITLE: Sales Head

COMPANY: Catalyst Education
LOCATION: Perinthalmanna, Kerala
SALARY: ₹50,000 – ₹75,000 per month
EXPERIENCE: 3–7 years in Sales / Business Development / Sales Leadership
INDUSTRY: Education / EdTech
WORK MODE: In-person

MANDATORY REQUIREMENTS

- Must have proven sales experience in the Education / EdTech sector.
- Must have experience managing and leading BDMs, BDAs, Team Leaders, and Academic Counsellors.
- Proven track record of achieving and exceeding sales targets.
- Strong experience in team management, lead conversion, admissions, and revenue generation.
- Candidates without relevant Education / EdTech sales experience will not be considered.

JOB SUMMARY

Catalyst Education is looking for an experienced and result-oriented Sales Head to lead and manage the overall sales operations.

The Sales Head will be responsible for driving revenue growth, achieving organizational sales targets, developing sales strategies, and managing the complete sales hierarchy, including BDMs, BDAs, Team Leaders, and Academic Counsellors.

The role requires a strong sales leader who can build a high-performing team, establish effective sales processes, monitor performance, improve lead conversion, and ensure consistent achievement of monthly and annual revenue targets.

KEY RESPONSIBILITIESSales Leadership & Revenue Growth

- Take complete ownership of the organization's/assigned region's sales performance and revenue targets.
- Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
- Drive admissions, lead conversion, revenue generation, and overall business growth.
- Identify opportunities to increase sales volume, improve conversion rates, and expand the customer base.
- Monitor market trends, competitor activities, and changing customer requirements.

Team Management

- Lead, manage, and monitor BDMs, BDAs, Team Leaders, and Academic Counsellors.
- Set clear performance expectations and targets for each level of the sales hierarchy.
- Monitor individual, team, and branch-level performance.
- Conduct regular sales meetings, performance reviews, and strategy discussions.




- Identify performance gaps and implement corrective actions.
- Mentor and develop BDMs and Team Leaders to build a strong sales leadership pipeline.
- Ensure effective coordination between BDMs, BDAs, Team Leaders, and Academic Counsellors.

Sales Process & Conversion Management

- Establish and maintain an effective sales process from lead generation to admission closure.
- Monitor lead allocation, follow-ups, counselling, conversions, and closures.
- Analyze conversion ratios at different stages of the sales funnel.
- Ensure proper and timely follow-up of all leads.
- Identify bottlenecks in the sales process and implement solutions.
- Guide the team on sales techniques, objection handling, negotiation, and closing strategies.
- Ensure CRM/data is updated accurately and consistently.

Target & Performance Management

- Set daily, weekly, monthly, and quarterly sales targets.
- Track achievement against targets and take immediate corrective action where required.
- Prepare and analyze sales performance reports.
- Review KPIs such as:
- Lead generation
- Lead-to-counselling conversion
- Counselling-to-admission conversion
- Revenue
- Individual sales performance
- Team performance
- Follow-up efficiency
- Target achievement
- Conduct regular performance reviews with BDMs and Team Leaders.

Business Development

- Identify new business opportunities and potential revenue channels.
- Support expansion of the company's presence in the Education/EdTech market.
- Develop strategies for increasing admissions and improving market penetration.
- Build and maintain strong relationships with students, parents, institutions, and other relevant stakeholders.
- Support marketing and lead-generation initiatives from a sales perspective.

Reporting & Management Coordination





- Prepare regular sales reports and performance dashboards for senior management.
- Present sales forecasts, target achievement, challenges, and action plans.
- Provide management with insights regarding market conditions, team performance, and revenue opportunities.
- Ensure sales policies, processes, and company standards are followed across the team.

REQUIREMENTS

- 3–7 years of experience in Sales, Business Development, or Sales Leadership.
- Mandatory experience in Education / EdTech sales.
- Proven experience managing BDMs, BDAs, Team Leaders, and Academic Counsellors.
- Strong track record of achieving sales targets and generating revenue.
- Strong understanding of the Education/EdTech sales funnel and admission process.
- Experience in lead management, conversion, counselling, and sales closure.
- Solid leadership and people-management skills.
- Excellent communication, negotiation, and decision-making skills.
- Strong analytical and performance-management abilities.
- Ability to work in a target-driven and fast-paced environment.
- Strong ownership, accountability, and problem-solving mindset.
- Willingness to work from Perinthalmanna, Kerala.

DESIRED SKILLS

- Sales Strategy & Planning
- Team Leadership
- Revenue Management
- Lead Conversion
- Admission Sales
- Performance Management
- CRM Management
- Sales Forecasting
- Negotiation & Closing
- Team Training & Development
- Market Analysis
- Reporting & Analytics

SALARY & BENEFITS

₹50,000 – ₹75,000 per month

- Career growth opportunities
- Leadership and management exposure
- Performance-driven work environment
- Opportunity to lead a large sales organization
- Incentives/Performance benefits as per company policy

WORK LOCATION: KOCHI, Kerala
WORK MODE: In person

ROLE EXPECTATION

The Sales Head will be the overall owner of sales performance, ensuring that the entire sales hierarchy—from BDAs and Academic Counsellors to Team Leaders and BDMs—works effectively toward achieving the company's revenue and admission targets.

Pay: ₹50,000.00 - ₹75,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Sales Head (Kochi)
🏢 catalyst education
📍 Kochi