SALES EXECUTIVE

Company: Satpal Industries Pvt. Ltd.
Department: Sales & Business Development
Job Type: Full-Time
Location: Kanpur, Uttar Pradesh
Experience: 1–3 years preferred; freshers with strong communication and sales aptitude may also be considered
Industry: Industrial Supplies | Safety Products | Scaffolding | Lifting & Hoisting | Welding | Tools | Electrical & Industrial Products

About Satpal Industries Pvt. Ltd.

Satpal Industries Pvt. Ltd. is an industrial supply and manufacturing company serving businesses, contractors, institutions, government departments, construction companies, and industrial customers.

Our business covers multiple product and service divisions, including:

- Industrial Supplies
- Safety & PPE Products
- Scaffolding Products & Systems
- Lifting & Hoisting Equipment
- Welding Products & Consumables
- Power Tools & Industrial Tools
- Electrical & Industrial Products
- Construction Material
- Scaffolding Manufacturing & Supply
- Government & Institutional Contracts
- Industrial Procurement & Project Requirements

We are looking for a Sales Executive who can develop new business, maintain customer relationships, generate orders, and contribute directly to the company's sales growth.

JOB PURPOSE

The Sales Executive will be responsible for identifying potential customers, generating sales enquiries, meeting customers, understanding their requirements, preparing and following up on quotations, converting enquiries into orders, and maintaining long-term customer relationships.

The ideal candidate should be comfortable with field sales, B2B selling, customer visits, telephone/WhatsApp follow-ups, quotation negotiation, and target-based sales.

This is a performance-oriented role where the Sales Executive will be expected to actively generate business rather than simply respond to incoming enquiries.

KEY RESPONSIBILITIES

1. Lead Generation & New Customer Acquisition

- Identify and approach potential B2B customers in the assigned territory.
- Develop new customer relationships through:
- Field visits
- Telephone calls
- WhatsApp
- Email
- References
- Existing customer networks
- Online enquiries
- Industry directories
- Contractor networks
- Industrial areas and markets
- Identify companies, contractors, factories, institutions, government vendors and other potential buyers.
- Build and maintain a database of prospective customers.
- Regularly follow up with prospects until the requirement is converted or closed.

2. Field Sales & Customer Visits

- Visit customers regularly to understand their requirements and develop business.
- Meet purchase managers, store managers, project managers, contractors, engineers and business owners.
- Conduct product presentations wherever required.
- Understand customer requirements and recommend suitable products.
- Identify opportunities for repeat and additional sales.
- Maintain a structured record of customer visits and outcomes.

The employee should be comfortable spending significant time in the field when required.

3. Product & Requirement Understanding

The Sales Executive will be expected to develop a working knowledge of the company's product portfolio.

This includes understanding:

- Product specifications
- Applications
- Sizes and variants
- Brands
- Availability
- Pricing
- Lead times
- Product alternatives
- Customer requirements
- Basic technical differences between products

The Sales Executive should be able to understand what the customer needs and coordinate internally to provide an appropriate product or solution.

Strong technical knowledge is not mandatory at the time of joining, but the candidate must have the ability and willingness to learn.

4. Enquiry & Quotation Management

- Receive and understand customer enquiries.
- Collect complete requirements from customers.
- Coordinate with the internal team for pricing and availability.
- Prepare or coordinate preparation of quotations.
- Send quotations to customers through WhatsApp/email/other approved channels.
- Follow up on every quotation systematically.
- Maintain records of pending quotations.
- Identify the reason when a quotation is not converted.
- Negotiate with customers within the company's approved pricing and commercial guidelines.
- Escalate special pricing or credit requirements to management when necessary.

5. Sales Conversion

The Sales Executive will be responsible for converting enquiries into actual orders.

Responsibilities include:

- Follow up on open enquiries.
- Understand customer objections.
- Negotiate commercially within approved limits.
- Coordinate product availability.
- Provide required information to customers.
- Close orders.
- Confirm order details before processing.
- Coordinate with the internal team for order execution.




- Ensure that customer commitments are communicated accurately.

6. Customer Relationship Management

- Develop long-term relationships with existing customers.
- Regularly contact important customers even when there is no immediate enquiry.
- Understand customer purchasing patterns.
- Identify upcoming requirements.
- Maintain customer satisfaction.
- Handle routine customer queries and coordinate with the appropriate internal department for resolution.
- Encourage repeat business.
- Identify opportunities to introduce additional products from the company's portfolio.

7. Cross-Selling & Up-Selling

The Sales Executive should actively identify additional sales opportunities.

For example:

A customer purchasing safety shoes may also require:

- Safety helmets
- Safety gloves
- Safety jackets
- Eye protection
- Other PPE

Similarly, a customer purchasing scaffolding material may have requirements for:

- Additional scaffolding components
- Accessories
- Lifting equipment
- Safety products
- Construction-related products

The objective is to increase the value of each customer relationship rather than selling only the product initially requested.

8. Market Development

- Study the local industrial and construction market.
- Identify new industries and customer segments.
- Identify major contractors and businesses operating in the territory.
- Track competitor activity and pricing trends.
- Report important market developments to management.
- Identify products that customers frequently request but are currently not available in the company's portfolio.
- Share customer feedback regarding products, pricing and service.

9. Sales Reporting & CRM Discipline

The Sales Executive must maintain accurate records of sales activities.

Daily/weekly information may include:

- Customers contacted
- Customer visits
- New leads generated
- New enquiries received
- Quotations issued
- Quotations pending
- Follow-ups completed
- Orders received
- Lost enquiries
- Expected orders
- Outstanding customer requirements
- Important customer feedback

The company may use digital systems, spreadsheets, CRM tools, WhatsApp or other software for maintaining sales information.

Every enquiry and important customer interaction should be properly recorded.

10. Order Coordination

After receiving an order, the Sales Executive will coordinate with relevant internal teams regarding:

- Product availability
- Quantity
- Pricing
- Delivery requirements
- Dispatch
- Billing
- Customer documentation
- Payment terms
- Special instructions

The Sales Executive should ensure that the customer's requirement is communicated accurately and that there is no avoidable gap between sales and execution teams.

11. Payment Follow-Up

Where assigned by management, the Sales Executive may also be responsible for:

- Following up on pending customer payments.
- Coordinating with customers regarding outstanding invoices.
- Communicating payment commitments to the accounts team.
- Escalating delayed payments to management.
- Avoiding unauthorized credit commitments.

The Sales Executive must not independently approve credit limits, payment terms or special commercial conditions unless authorized by management.

12. Government / Institutional / Contractor Business

Depending on the candidate's responsibilities, the Sales Executive may also be involved in business development with:

- Government contractors
- Construction contractors
- Infrastructure companies
- Institutions
- Industrial organizations
- Project-based customers
- Government suppliers/vendors

The employee may be required to understand basic tender-related requirements and coordinate internally for quotations, documentation and product requirements.

Experience with GeM, government procurement, contractors or institutional sales will be considered an advantage.

DAILY RESPONSIBILITIES

A typical working day may include:

- Review pending enquiries.
- Review follow-up list.
- Contact existing customers.
- Contact recent prospects.
- Conduct customer visits.
- Generate current enquiries.
- Understand customer requirements.
- Coordinate pricing and availability.
- Send quotations.
- Follow up on previous quotations.
- Close orders.
- Coordinate order execution.
- Update sales records.
- Report key developments to management.

KEY PERFORMANCE INDICATORS (KPIs)

Performance will be evaluated using measurable sales activities and outcomes, including:

Lead Generation





- Number of new prospects identified
- Number of new customers contacted
- Number of qualified leads generated

Customer Activity

- Number of customer calls
- Number of customer visits
- Number of meaningful customer interactions

Enquiry Management

- Number of enquiries handled
- Response time to enquiries
- Number/value of quotations generated
- Follow-up completion rate

Sales Performance

- Monthly sales achieved
- New customer sales
- Repeat customer sales
- Number of orders converted
- Average order value

Conversion

- Enquiry-to-order conversion
- Quotation-to-order conversion
- Lost enquiry analysis

Customer Development

- Number of active customers
- Repeat orders
- Cross-selling opportunities
- New accounts developed

Discipline

- Accuracy of sales records
- Timely reporting
- Follow-up discipline
- Adherence to company pricing and commercial policies

QUALIFICATIONS Minimum Qualification

- Graduate preferred.
- Candidates with strong sales experience may be considered irrespective of educational specialization.

Preferred Educational Background

- B.Com
- BBA
- MBA/PGDM
- Diploma in Engineering
- B.Tech
- Any relevant technical or commercial qualification

EXPERIENCEPreferred

1–3 years of experience in sales, preferably in:

- Industrial products
- Construction materials
- Safety products
- PPE
- Scaffolding
- Hardware
- Tools
- Welding products
- Electrical products
- Lifting equipment
- Industrial supplies
- B2B distribution
- Contractor sales

Freshers

Freshers may be considered if they demonstrate:

- Strong communication skills
- Confidence
- Willingness to travel for sales
- Learning ability
- Commercial awareness
- Strong follow-up discipline
- Genuine interest in sales

REQUIRED SKILLSCommunication

- Good verbal communication
- Ability to communicate professionally with customers
- Ability to understand customer requirements
- Ability to negotiate professionally

Sales Skills

- Lead generation
- Cold calling
- Field sales
- Customer relationship management
- Follow-up
- Negotiation
- Closing
- Cross-selling
- Up-selling

Computer Skills

Basic working knowledge of:

- Microsoft Excel
- Microsoft Word
- Email
- WhatsApp
- Internet
- Google Sheets or similar tools

Experience with CRM software is an advantage.

PERSONAL ATTRIBUTES

The ideal candidate should be:

- Self-motivated
- Confident
- Target-oriented
- Persistent with follow-ups
- Comfortable meeting new people
- Presentable and professional
- Responsible
- Honest
- Organized
- Willing to learn
- Commercially aware
- Comfortable working independently
- Comfortable working in a team

Most importantly, the candidate should have a sales mindset and should not hesitate to approach new customers.

TRAVEL REQUIREMENT

The role may involve regular travel within Kanpur and nearby industrial/business areas for:

- Customer meetings
- Lead generation
- Site visits
- Product demonstrations
- Order follow-ups
- Business development

A valid driving licence and personal two-wheeler would be an advantage.

REPORTING

Reports To: Sales Manager / Management

The Sales Executive will be responsible for regularly reporting:

- Sales activities
- Customer visits
- New leads
- Enquiries
- Quotations
- Follow-ups
- Orders
- Expected business
- Market feedback

COMPENSATION

Salary: ₹10000 – ₹30000per month

Incentives: Performance-based incentives may be provided based on company policy and achievement of defined sales targets.

The final compensation will depend on:

- Experience
- Sales capability
- Existing customer network
- Product knowledge
- Previous performance
- Ability to generate and convert business

CAREER GROWTH

A successful Sales Executive can progress into roles such as:

Sales Executive → Senior Sales Executive → Sales Manager → Business Development Manager → Sales Head

Growth will be based on demonstrated performance, customer development, sales achievement, leadership ability and contribution to business growth.

WHAT WE EXPECT FROM THIS ROLE

We are not looking for someone who only waits for enquiries to come in.

The ideal Sales Executive should actively:

Find customers → Generate enquiries → Understand requirements → Send quotations → Follow up → Negotiate → Close orders → Develop repeat business.

The person joining this role will have the opportunity to work across multiple industrial product categories and develop practical experience in B2B sales and business development.

APPLICATION

Interested candidates should share their:

- Updated Resume/CV
- Total sales experience
- Current/last salary
- Expected salary
- Notice period
- Relevant industry experience
- Area/territory handled previously

Subject: Application for Sales Executive – Satpal Industries Pvt. Ltd.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Area Sales Executive (Kanpur)
🏢 SATPAL INDUSTRIES
📍 Kanpur