DIGITAL MARKETING SPECIALIST

Company: AR Digital Technology Pvt. Ltd.
Location: Hamirpur, Himachal Pradesh — On-site
Job Type: Full-Time | Permanent
Salary: ₹15,000 – ₹25,000/month + Performance Incentives
Experience: 2–3 Years

About the Role

AR Digital Technology Pvt. Ltd. is looking for a Digital Marketing Specialist who can independently plan, execute, manage and optimize digital marketing campaigns for the company and its clients.

The ideal candidate should have strong practical knowledge of Meta Ads, Google Ads, SEO, Social Media Marketing, Lead Generation, Analytics, Content Marketing and Conversion Optimization.

This is a hands-on role requiring the ability to understand business requirements and build digital marketing strategies from scratch.

Key Responsibilities

Digital Marketing & Strategy

- Develop and execute digital marketing strategies based on business goals.
- Conduct audience, competitor, keyword and market research.
- Build marketing funnels from awareness → traffic → leads → conversions → remarketing.
- Manage multiple campaigns and client accounts.

Meta Ads & Google Ads

- Plan, launch, manage and optimize Meta Ads and Google Ads campaigns.
- Handle lead generation, sales, traffic, conversion and remarketing campaigns.
- Perform audience research, retargeting and A/B testing.
- Monitor CTR, CPC, CPL, CPA, Conversion Rate, ROAS and ROI.
- Manage budgets and scale successful campaigns.
- Handle Meta Pixel, Events Manager and conversion tracking.

SEO & Organic Growth

- Conduct keyword research and competitor analysis.
- Implement on-page and basic technical SEO.




- Optimize website content, meta tags, headings and internal linking.
- Work on Local SEO and Google Business Profile optimization.
- Monitor rankings, organic traffic and SEO performance.

Social Media & Lead Generation

- Plan social media strategies and content calendars.
- Manage Instagram, Facebook, LinkedIn and other relevant platforms.
- Develop lead-generation strategies for different industries.
- Analyze lead quality and conversion performance.
- Coordinate with design, content and sales teams.

Analytics & Reporting

- Work with GA4, Google Search Console, Google Tag Manager, Meta Business Suite and advertising platforms.
- Track marketing KPIs and prepare performance reports.
- Analyze campaign data and recommend improvements.
- Optimize landing pages, CTAs, remarketing and customer journeys.

Required Skills

- 2–3 years of practical Digital Marketing / Performance Marketing experience.
- Strong hands-on experience with Meta Ads and Google Ads.
- Good knowledge of SEO, Social Media Marketing and Lead Generation.
- Working knowledge of GA4, Google Search Console and Google Tag Manager.
- Knowledge of Meta Pixel, conversion tracking and remarketing.
- Understanding of CTR, CPC, CPL, CPA, ROAS, ROI, CAC and Conversion Rate.




- Strong understanding of digital marketing funnels and customer journeys.
- Good analytical, problem-solving and communication skills.
- Ability to manage campaigns with minimal supervision.
- Agency/client campaign experience is preferred.

Additional Skills — Advantage

- Local SEO / Google Business Profile
- WordPress
- Landing Page Optimization / CRO
- CRM
- Email & WhatsApp Marketing
- YouTube Marketing
- AI Marketing Tools
- Marketing Automation

Hands-on Candidate Required

This position is not suitable for candidates with only theoretical or course-based knowledge.

The candidate should be comfortable handling:

Business Understanding → Research → Strategy → Campaign Setup → Tracking → Launch → Optimization → Lead Generation → Conversion → Reporting → Scaling

Salary & Benefits

- ₹15,000 – ₹25,000/month, based on skills and practical experience.
- Performance-based incentives.
- Professional training and development.
- Career growth opportunities.
- Exposure to multiple industries and client campaigns.
- Prospect to work with AI marketing and automation tools.

Apply With

- Updated Resume/CV
- Details of campaigns/projects handled
- Platforms and tools you have practical experience with
- Portfolio or case studies, if available
- Examples of SEO, advertising or digital marketing results

Work Schedule: Monday to Saturday | Day Shift
Work Mode: Work From Office
Work Location: Hamirpur, Himachal Pradesh — In Person

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 DIGITAL MARKETING SPECIALIST (Hamirpur)
🏢 AR Digital Technology
📍 Hamirpur