Job Description – Digital Marketing Engineer

Experience: 1–4 Years

Employment Type: Full time

Location: Jagatpura, Jaipur

Job Summary :

We are looking for a *Digital Marketing Engineer* with a strong combination of digital marketing, analytics, technology, and automation skills. The candidate will be responsible for driving online visibility, qualified leads, campaign performance, website optimization, and marketing automation.

Key Responsibilities :

* Plan, execute, and optimize campaigns across *Google Ads, Meta Ads, LinkedIn Ads*, etc.

* Manage *SEO, technical SEO, keyword research, website and landing page optimization*.

* Monitor and improve *CPC, CTR, CPL, CPA, conversion rate, and ROAS*.

* Implement and manage *GA4, Google Tag Manager (GTM), Google Search Console*, and conversion/event tracking.

* Analyze website and campaign data and prepare *weekly/monthly performance reports and dashboards*.

* Work on *lead generation, marketing automation, CRM integration, and lead nurturing*.

* Coordinate with content, design, and technical teams for landing pages, campaigns, blogs, and promotional activities.

* Identify website/SEO issues and coordinate with developers for performance and conversion improvements.

* Explore *AI tools, automation, APIs, and digital marketing technologies* to improve efficiency.

Required Skills :

* Google Ads & Meta Ads

* SEO & Technical SEO

* GA4, GTM & Google Search Console





* Conversion & Event Tracking

* Looker Studio / Marketing Dashboards

* Keyword Research & SEO Tools

* Landing Page & CRO Optimization

* Marketing Automation & CRM

* Basic *HTML, CSS, JavaScript*

* Excel / Google Sheets & Data Analysis

Preferred Skills :

* Python / SQL / JavaScript

* HubSpot, Salesforce, Zoho or similar CRM

* WordPress / CMS

* Email Marketing & Lead Nurturing

* AI-based Marketing & Automation Tools

Qualification :

Bachelor’s degree in *Digital Marketing, Marketing, Computer Science, IT, Engineering, or a related field* with *1–4 years of relevant experience*.

Key KPIs :

* Qualified Lead Generation

* Organic Traffic & Keyword Growth

* Conversion Rate

* CPL / CAC

* ROAS & Paid Campaign Performance

* Website & Landing Page Performance

* Tracking & Data Accuracy

* Marketing Automation Efficiency

Ideal Candidate :

A *data-driven, analytical, and technology-oriented digital marketer* who can independently manage campaigns, SEO, analytics, tracking, automation, and website optimization.

Core Competencies:

Digital Marketing | Performance Marketing | SEO | Analytics | Marketing Automation | Data Analysis | CRO | Problem Solving | Technical Skills | Communication

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Education:

- Bachelor's (Required)

Work Location: In person

📌 Digital Marketing Engineer (Jagatpura)
🏢 Varistor Engineering
📍 Jagatpura