We are looking for an experienced and result-oriented Marketing Head to lead the school’s admission marketing strategy, student enrollment initiatives, brand visibility, and parent engagement. The candidate will be responsible for driving admissions through effective marketing campaigns, digital platforms, community outreach, partnerships, and lead-conversion strategies.

Key Responsibilities

Admissions & Enrollment

- Develop and execute annual admission marketing and enrollment strategies.
- Drive student admissions by generating, nurturing, and converting prospective parent leads.
- Monitor the complete admission funnel from enquiry to registration and final admission.
- Set admission targets and track performance against monthly/annual goals.
- Identify new opportunities to increase student enrollment.

Marketing Strategy

- Develop and implement integrated marketing campaigns for school admissions.
- Plan and execute digital, social media, outdoor, print, events, and community marketing initiatives.
- Strengthen the school’s brand positioning and visibility in the target market.
- Conduct competitor and market analysis to identify trends and opportunities.

Digital Marketing

- Oversee social media campaigns, Google Ads, website promotions, and other digital initiatives.
- Coordinate with agencies/content teams for creative campaigns, videos, brochures, and promotional materials.
- Track digital campaign performance, lead generation, cost per lead, and conversion rates.

Parent & Community Engagement





- Build strong relationships with prospective parents and local communities.
- Organize and promote school open houses, campus visits, education fairs, parent interaction programmes, and admission events.
- Develop partnerships with corporates, preschools, coaching centres, residential communities, and other relevant organizations.

Team Management

- Lead and manage the admissions/marketing team.
- Set targets, monitor performance, and provide guidance to team members.
- Coordinate closely with the Principal, Admissions Team, Academic Team, and Management.

Analytics & Reporting

- Maintain admission and marketing dashboards and regularly report key metrics to management.
- Analyse lead sources, conversion rates, campaign ROI, and admission trends.
- Recommend improvements based on data and market feedback.

Desired Candidate Profile

- Bachelor’s/Master’s degree in Marketing, Business Administration, Communications, or a related field.
- 5–10 years of experience in marketing, preferably in schools, education, edtech, or other service-oriented sectors.
- Solid experience in student admissions and lead conversion will be preferred.
- Proven experience managing digital marketing and offline marketing campaigns.
- Strong communication, negotiation, presentation, and relationship-management skills.
- Target-oriented with strong analytical and team-management abilities.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Marketing Head (Sriperumbudur)
🏢 ISKCON Bangalore (Hare Krishna Hill)
📍 Sriperumbudur