Sales Manager – B2B Textile / Wholesale Sales

Company: Anuradha Textiles
Location: Mathura, Uttar Pradesh
Job Type: Full-time
Industry: Textile / Saree Manufacturing / B2B Wholesale

About the Role

Anuradha Textiles is looking for an experienced and highly execution-oriented Sales Manager to manage and grow relationships with wholesale customers across North India.

This is not a desk-only sales management role.

The person will be expected to personally speak with customers, visit wholesale markets, understand customer requirements, take orders, reactivate lost customers, recover declining customers, resolve sales-related issues and work closely with our sales coordinators and field sales team.

The ideal candidate should eventually be capable of independently managing a significant part of the company's sales operations.

Key Responsibilities1. Customer Relationship Management

- Build strong relationships with existing wholesale customers.
- Speak regularly with key customers and understand their requirements.
- Maintain relationships with high-value and strategically important customers.
- Ensure customers receive timely follow-up and support.

2. Sales & Order Generation

- Personally take orders from customers.
- Increase business from existing customers.
- Cross-sell different qualities/products.
- Increase order frequency and average order quantity.
- Identify sales opportunities within existing markets.

3. Declining & Lost Customer Recovery

- Identify customers whose purchases are reducing.
- Personally contact important declining customers and understand the reason.
- Reactivate customers who have stopped purchasing.
- Prepare and execute customer recovery plans.

4. Market Visits

- Regularly visit wholesale textile markets and customers.
- Meet existing, lost and prospective customers.
- Generate orders during market visits.
- Gather information regarding competitors, pricing, designs, customer demand and market trends.

Expected travel: approximately 5–8 days per month, depending on business requirements.

5. Sales Team Management

- Work closely with sales coordinators and field sales executives.
- Ensure proper and timely customer follow-up.
- Review important pending opportunities.
- Guide the team on customer conversations, objections and closing.
- Ensure important customers do not get neglected.

6. Customer Issues & Escalations

- Take ownership of important customer complaints and sales-related issues.
- Coordinate internally with dispatch, accounts and management when required.
- Ensure problems are followed through until closure.

7. CRM & Sales Discipline

- Ensure customer conversations, opportunities and follow-up dates are properly recorded.
- Maintain clear next actions for key customers.
- Review sales performance customer-wise and market-wise.
- Identify customers requiring management attention.

8. Market Intelligence

Regularly provide management with useful information regarding:

- Competitor activity
- Competitor pricing
- New products and designs
- Customer feedback
- Market demand
- Slow-moving products
- Emerging opportunities
- Changes in customer buying behaviour

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

- Sales growth from assigned customers and markets
- Retention of important customers
- Recovery of declining customers
- Reactivation of lost/inactive customers
- Increase in average customer order quantity
- Increase in purchase frequency
- Market/customer visit productivity
- Follow-up discipline
- Customer issue resolution
- Sales team execution
- Quality of market intelligence and reporting

What We Are Looking For

- Minimum 4–8 years of sales experience
- Strong preference for experience in B2B sales, wholesale markets, textiles, FMCG distribution, garments, consumer durables or dealer/distributor sales
- Experience dealing directly with business owners, wholesalers, distributors or retailers
- Comfortable travelling regularly for customer meetings




- Strong communication and relationship-building ability
- Strong follow-up discipline
- Ability to ask for orders and close business
- Comfortable handling rejection and difficult customer conversations
- Ability to manage and guide junior sales team members
- Basic comfort with CRM, Excel or Google Sheets
- Hindi communication is essential
- Working knowledge of English is preferred

The Candidate We Do NOT Want

This role is not suitable for someone who:

- Only wants a desk-based managerial role
- Avoids personally talking to customers
- Is uncomfortable asking customers for orders
- Depends entirely on junior employees for sales
- Does not follow up consistently
- Avoids travelling
- Gives excuses instead of taking ownership
- Requires constant supervision

What Success Looks Like

Within the first few months, the Sales Manager should:

- Develop strong relationships with key customers
- Understand our important markets and customers
- Independently handle customer conversations and orders
- Identify declining and inactive customers requiring intervention
- Improve customer follow-up discipline
- Successfully manage market visits
- Start taking ownership of a portion of the company's sales operations

Over time, the person should be capable of independently managing a major part of the sales function.

Compensation

Competitive salary based on experience, capability and previous performance.

Performance-linked incentives may be introduced based on clearly defined sales and customer-development KPIs.

Work Location

Mathura, Uttar Pradesh

Candidates must be comfortable with regular travel to wholesale markets across North India.

सेल्स मैनेजर – B2B टेक्सटाइल / होलसेल सेल्स

कंपनी: अनुराधा टेक्सटाइल्स
लोकेशन: मथुरा, उत्तर प्रदेश
जॉब टाइप: फुल-टाइम
इंडस्ट्री: टेक्सटाइल / साड़ी मैन्युफैक्चरिंग / B2B होलसेल

पद के बारे में

अनुराधा टेक्सटाइल्स एक अनुभवी, जिम्मेदार और execution-oriented Sales Manager की तलाश कर रही है, जो उत्तर भारत के होलसेल ग्राहकों के साथ संबंधों को संभाल सके और बिक्री बढ़ाने में सक्रिय भूमिका निभाए।

यह केवल ऑफिस में बैठकर टीम मैनेज करने वाली नौकरी नहीं है।

इस पद पर व्यक्ति को स्वयं ग्राहकों से बात करनी होगी, होलसेल मार्केट में विजिट करना होगा, ग्राहकों की जरूरत समझनी होगी, ऑर्डर लेने होंगे, पुराने और निष्क्रिय ग्राहकों को दोबारा सक्रिय करना होगा, घटते ग्राहकों को रिकवर करना होगा,



ग्राहक से जुड़े महत्वपूर्ण मुद्दों को हल करना होगा और हमारी Sales Coordinators तथा Field Sales Team के साथ मिलकर काम करना होगा।

हम ऐसे व्यक्ति की तलाश कर रहे हैं जो समय के साथ कंपनी के सेल्स ऑपरेशन के एक महत्वपूर्ण हिस्से को स्वतंत्र रूप से संभाल सके।

मुख्य जिम्मेदारियाँ1. Customer Relationship Management

- मौजूदा होलसेल ग्राहकों के साथ मजबूत संबंध बनाना।
- महत्वपूर्ण ग्राहकों से नियमित रूप से बात करना और उनकी जरूरतों को समझना।
- High-value और strategically important customers के साथ मजबूत संबंध बनाए रखना।
- यह सुनिश्चित करना कि ग्राहकों को समय पर follow-up और support मिले।

2. Sales & Order Generation

- स्वयं ग्राहकों से ऑर्डर लेना।
- मौजूदा ग्राहकों से बिक्री बढ़ाना।
- अलग-अलग qualities और products की cross-selling करना।
- ग्राहकों की order frequency और average order quantity बढ़ाना।
- मौजूदा markets और customers में नई sales opportunities पहचानना।

3. Declining & Lost Customer Recovery

- ऐसे ग्राहकों की पहचान करना जिनकी खरीद कम हो रही है।
- महत्वपूर्ण declining customers से स्वयं संपर्क करना और कमी का कारण समझना।
- ऐसे ग्राहकों को दोबारा सक्रिय करना जिन्होंने खरीदना बंद कर दिया है।
- Customer recovery plan बनाना और उस पर काम करना।

4. Market Visits

- नियमित रूप से होलसेल टेक्सटाइल मार्केट और ग्राहकों से मिलने जाना।
- मौजूदा, पुराने और prospective customers से मिलना।
- Market visits के दौरान ऑर्डर generate करना।
- Competitors, pricing, designs, customer demand और market trends की जानकारी एकत्र करना।

लगभग 5–8 दिन प्रति माह travel अपेक्षित रहेगा, business requirements के अनुसार।

5. Sales Team Management

- Sales Coordinators और Field Sales Executives के साथ मिलकर काम करना।
- यह सुनिश्चित करना कि ग्राहकों का सही और समय पर follow-up हो।
- महत्वपूर्ण pending opportunities की समीक्षा करना।
- टीम को customer conversations, objection handling और closing में guide करना।
- यह सुनिश्चित करना कि महत्वपूर्ण customers neglect न हों।

6. Customer Issues & Escalations

- महत्वपूर्ण customer complaints और sales-related issues की जिम्मेदारी लेना।
- आवश्यकता पड़ने पर dispatch, accounts और management के साथ coordination करना।
- यह सुनिश्चित करना कि customer issues पूरी तरह resolve होने तक follow-up किया जाए।

Pay: ₹40,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Sales Manager (Mathura)
🏢 Anuradha Textiles
📍 Mathura