Role Overview

We are hiring a Performance / Growth Marketing / PPC Intern to support the planning, execution, and optimization of paid campaigns across Google, Meta, LinkedIn, and other performance channels. You will work alongside senior paid media specialists on live client accounts spanning lead generation, e-commerce, and brand campaigns building real campaign skills from day one.

If you enjoy data, dashboards, A/B tests, and the satisfaction of watching a CAC curve bend in the right direction, this role is for you.

Key ResponsibilitiesCampaign Setup & Execution
Assist in setting up and launching campaigns on Google Ads (Search, Display, PMAX, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, and other platforms as required.
Build campaign structures including ad groups, audiences, placements, ad copy, and creative variants.
Implement UTM tagging, conversion tracking, and audience configuration in coordination with the analytics team.

Keyword & Audience Research
Conduct keyword research for search campaigns including match types, negatives,



and intent mapping.
Build audience segments lookalikes, custom audiences, remarketing pools, and interest-based cohorts across platforms.
Research competitor ads using tools such as Meta Ads Library, SEMrush, and SimilarWeb.

Optimization & Testing
Monitor campaign performance daily and flag anomalies in spend, CTR, CPC, CPL, ROAS, or CAC.
Run structured A/B tests across creatives, copy, audiences, landing pages, and bidding strategies.
Support budget pacing, bid adjustments, and account hygiene tasks such as negative keyword lists and placement exclusions.

Creative & Landing Page Coordination
Brief and coordinate with design and copy teams to produce on-strategy ad creatives and variants.
Review landing pages for message match, load speed, and conversion friction; recommend CRO improvements.

Analytics & Reporting
Pull data from Google Ads, Meta Ads Manager, LinkedIn Campaign Ma

📌 Growth Marketing Intern Mumbai
🏢 Fruitbowl Digital
📍 Mumbai