Location: Bangalore, India

Team: Strategy & Insights

About the Role

We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Lead to lead our Market, Competitor, and Consumer Intelligence function.

This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.

Key Responsibilities

Market & Consumer Intelligence
Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)
Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking
Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction

Competitive Intelligence




Build and institutionalize a structured competitor intelligence framework
Analyze competitor titles, monetization models, go-to-market strategies, and live-ops performance
Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts

Strategic Partnership with Studio Leadership
Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions
Translate research findings into transparent strategic implications and actionable recommendations
Support greenlight decisions, current IP exploration, and market entry strategies

Team & Capability Building
Build and lead an in-house insights capability (qualitative and quantitative)
Establish best-in-class research processes, vendor partnerships, and data integration practices
Combine primary research with gameplay data, performance metrics, and external market intelligence

Executive Communication
Deliver

📌 Ux Research Lead – Market, Competitor Bengaluru
🏢 PlaySimple Games
📍 Bengaluru