Company: Mak Kotwal Realty
Location: Location: Lower Parel, Mumbai, Maharashtra
Employment Type: Full-time
Experience: 2–5 years
Industry: Real Estate

About the Role

Mak Kotwal Realty is looking for a Performance Marketer to drive lead generation, campaign performance, and digital growth across our real estate projects.

The ideal candidate is highly data-driven, understands the real estate customer journey, and can independently plan, execute, optimize, and report on paid digital campaigns.

Key Responsibilities

- Plan and execute performance marketing campaigns across Meta Ads, and other relevant digital platforms.
- Generate high-quality leads for residential and real estate projects while maintaining efficient acquisition costs.
- Manage campaign budgets, bidding strategies, audience targeting, creatives, and landing pages.
- Continuously monitor and optimize campaigns based on CPL, lead quality, conversion rate, ROAS, and other key metrics.
- Conduct A/B testing of ad creatives, audiences, copy, offers, and landing pages.
- Work closely with the sales team to understand lead quality and improve marketing-to-sales conversion.
- Track campaign performance through Google Analytics, CRM platforms, dashboards, and reporting tools.
- Identify trends and insights from campaign data and translate them into actionable strategies.
- Coordinate with creative and content teams to develop high-performing ad creatives and communication.




- Prepare regular performance reports and communicate campaign insights to management.
- Stay updated with changes in digital advertising platforms, targeting options, tracking systems, and performance marketing best practices.

Requirements

- 2–5 years of hands-on experience in Performance Marketing / Digital Marketing.
- Proven experience managing paid campaigns on Google and Meta.
- Experience in real estate, property, BFSI, automotive, education, or other lead-generation-focused industries is preferred.
- Solid understanding of lead-generation funnels and conversion optimization.
- Comfortable working with numbers, campaign dashboards, and performance reports.
- Working knowledge of Google Analytics, Google Tag Manager, Excel/Google Sheets, and CRM systems.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and priorities independently.
- Good communication and collaboration skills.

Key Performance Metrics

The role will be responsible for improving:

- Qualified lead generation
- Cost per lead (CPL)
- Cost per qualified lead
- Lead-to-site-visit conversion
- Lead-to-booking conversion
- Campaign ROI / ROAS
- Overall marketing efficiency

What We’re Looking For

We’re looking for someone who doesn't just run ads, but understands the complete funnel — from ad impression → lead → qualified prospect → site visit → booking.

Pay: ₹40,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Mumbai)
🏢 MAK Kotwal Realty
📍 Mumbai