04 Oct
|
Foodsure
|
Noida
SEO Manager
Company: Foodsure
Location: Noida, Uttar Pradesh
Department: Digital Marketing
Experience: 8–11 Years
Employment Type: Full time
Work Mode: On-Site
About the Role
Foodsure is looking for a highly experienced and strategic SEO Manager with 8–11 years of hands-on experience to lead the organization’s organic growth strategy.
The ideal candidate will have strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Keyword Strategy, Website Optimization, SEO Analytics, and Team Management. The candidate will be responsible for developing and executing high-impact SEO strategies, improving organic visibility, driving qualified traffic, and contributing to business growth through organic search.
Key ResponsibilitiesSEO Strategy & Leadership
- Develop and lead the overall SEO strategy aligned with business and revenue objectives.
- Create long-term SEO roadmaps and quarterly/monthly action plans.
- Identify opportunities to increase organic traffic, visibility, leads, and conversions.
- Stay updated with Google algorithm updates, search trends, AI search developments, and industry changes.
- Conduct regular SEO audits and develop corrective and growth strategies.
- Define SEO KPIs and establish performance benchmarks.
Technical SEO
- Lead comprehensive technical SEO audits and identify critical website issues.
- Manage crawlability, indexability, site architecture, URL structures, canonicalization, redirects, XML sitemaps, robots.txt, and structured data.
- Monitor and improve Core Web Vitals, page speed, mobile usability, and website performance.
- Identify duplicate content, broken links, indexing issues, rendering problems, and other technical challenges.
- Work closely with developers to implement technical SEO recommendations.
- Review website migrations, redesigns, new landing pages, and major technical changes from an SEO perspective.
On-Page & Content SEO
- Develop advanced keyword research and search-intent strategies.
- Lead optimization of landing pages, category pages, product/service pages, blogs, and other website content.
- Develop content clusters, pillar pages, topic strategies, and content-gap plans.
- Work closely with content teams to create SEO briefs and optimization guidelines.
- Improve titles, meta descriptions, headings, internal linking,
schema, images, and overall content structure.
- Identify underperforming pages and develop optimization strategies to improve their organic performance.
Off-Page SEO & Authority Building
- Develop and manage sustainable link-building and digital PR strategies.
- Identify high-quality and relevant backlink opportunities.
- Monitor backlink quality, referring domains, and competitor link profiles.
- Develop strategies to improve website authority and industry visibility.
- Conduct competitor backlink and authority analysis.
Analytics & Performance Management
- Monitor organic traffic, rankings, impressions, CTR, conversions, leads, and revenue contribution.
- Analyze performance through Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and other relevant SEO platforms.
- Prepare detailed weekly, monthly, and quarterly SEO performance reports.
- Identify performance trends and provide data-driven recommendations to management.
- Establish attribution and measurement frameworks for organic acquisition wherever practical.
Competitor & Market Analysis
- Conduct detailed competitor SEO analysis.
- Track competitor keyword rankings, content strategies, backlinks, SERP features, and organic visibility.
- Identify market gaps and opportunities for Foodsure.
- Develop strategies to outperform competitors in relevant search categories.
Team Management
- Lead, mentor, and manage SEO Executives, SEO Specialists, SEO Interns, and related team members.
- Allocate responsibilities, set targets, and monitor team performance.
- Conduct regular reviews and provide strategic guidance.
- Build SEO processes, SOPs, reporting systems, and quality standards.
- Coordinate with Content, Development, Marketing, Design, and Business teams.
Cross-Functional Collaboration
- Work closely with Web Development teams for technical SEO implementation.
- Collaborate with Content and Marketing teams for content and campaign strategies.
- Coordinate with senior management to communicate SEO performance and business impact.
- Ensure SEO is integrated into new website launches, campaigns, products, and digital initiatives.
Required Skills
- 8–11 years of strong skilled experience in SEO.
- Proven experience managing large-scale SEO strategies and projects.
- Strong knowledge of Technical, On-Page, Off-Page, Local, and Content SEO.
- Advanced keyword research and competitor analysis skills.
- Strong understanding of Google Search Console and Google Analytics.
- Hands-on experience with Ahrefs, SEMrush, Screaming Frog, or equivalent tools.
- Strong understanding of website architecture and technical SEO.
- Knowledge of HTML, CSS, JavaScript, and CMS platforms is an advantage.
- Strong analytical, strategic, and problem-solving abilities.
- Excellent communication and stakeholder-management skills.
- Proven team-management and leadership experience.
Key Performance Indicators (KPIs)
- Organic traffic growth
- Organic leads and conversions
- Keyword ranking growth
- Search visibility
- Organic CTR
- Revenue/business contribution from organic search
- Technical SEO health
- Quality and growth of referring domains
- Content performance
- Organic landing-page performance
- SEO project delivery and team performance
Educational Qualification
Bachelor's or Master's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
Relevant SEO certifications and experience in managing enterprise or high-traffic websites will be an advantage.
Why Join Foodsure?
- Opportunity to lead the SEO function of a growing organization.
- Direct ownership of organic growth strategy and performance.
- Chance to build and manage an SEO team.
- Cross-functional exposure across Marketing, Content, Technology, and Business.
- Growth-oriented and performance-driven work environment.
Application
Interested candidates can share their updated CV along with details of their SEO experience, major projects handled, and relevant performance achievements.
Location: Noida, Uttar Pradesh
Experience: 8–11 Years
Employment Type: Full-Time
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
📌 SEO Manager (Noida)
🏢 Foodsure
📍 Noida