Paid Media Specialist - PPC, Meta & Bing

Department: Marketing

Reports to: Digital Marketing Manager

Location: India (Remote)

Employment Type: Full-time

The Mission

We're looking for a Paid Media Specialist who can run high-performing campaigns across Google (PPC), Meta, and Bing and turn ad spend into pipeline, not just impressions.

You'll own campaigns end-to-end: strategy, setup, optimization and reporting. You'll be judged on results - leads, bookings, cost efficiency - not on how many campaigns you launched.

What Success Looks Like

- Consistent lead/booking growth across both brands, month over month
- CPL and CAC that trend down as campaigns mature and testing compounds
- Clean, fast-moving campaigns - no budget sitting idle, no underperforming ads left running
- Two distinct brand strategies, not one generic playbook copy-pasted twice

What You'll Own

Campaign Management

- Plan, build, and manage paid campaigns across Google Ads (Search, Display, PMax), Meta Ads (Facebook/Instagram), and Bing Ads for both Adapt A Home and Dubai Mobility
- Own budget allocation and pacing across both accounts to hit CPL/CPA/ROAS targets
- Manage keyword strategy, audience targeting, and bidding strategy per platform and per brand

Creative & Testing

- Write and test ad copy, headlines, and CTAs tailored to each brand's audience
- Brief and collaborate with design/content on ad creatives and landing pages
- Run structured A/B tests on creative, audiences, and bidding - document what works and scale it

Optimization & Reporting

- Monitor daily/weekly performance and make quick optimization calls (bids, budgets, targeting,



pausing underperformers)
- Track conversions accurately using Google Tag Manager, Meta Pixel/CAPI, and platform conversion tracking
- Build and maintain performance dashboards; report on CPL, CAC, ROAS, and lead quality (not just clicks)
- Flag tracking or attribution issues before they distort decisions

Cross-Brand Coordination

- Keep Adapt A Home and Dubai Mobility campaigns organized and separately optimized despite shared platforms/tools
- Coordinate with the wider marketing team (SEO, social, content) so paid supports - not duplicates - other channel efforts

What We're Looking For

- 2–4 years of hands-on paid media experience, with proven campaign management across Google Ads, Meta Ads, and ideally Bing Ads
- Track record of managing real budgets and hitting CPL/CPA/ROAS targets
- Comfortable with Google Tag Manager, GA4, Meta Business Suite, and conversion tracking setup
- Strong analytical skills - can read a dashboard and know what to change, not just what happened
- Experience managing multiple brands or accounts simultaneously is a strong plus
- Google Ads and/or Meta Blueprint certifications a plus

Nice to Have

- Experience in healthcare, mobility services.
- Familiarity with landing page tools (Unbounce, WordPress) and basic CRO principles
- Arabic language skills (useful for UAE market campaigns)

What We Offer

- Competitive salary, based on experience
- Ownership of real budgets across two live, growing brands
- A fast-moving team, where performance data drives decisions, not opinions

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: Remote

📌 PPC Specialist (India)
🏢 Important Group
📍 India