Sales Manager / Business Development Manager – HoReCa

To build and scale our Industries' domestic HoReCa business across India by acquiring customers, developing applications, establishing strategic accounts and foodservice distribution, expanding into priority markets, and creating a profitable, recurring and scalable revenue channel for aseptic fruit pastes, purees and concentrates.

Key Responsibilities

- Develop and execute the domestic HoReCa sales and market-development strategy.
- Identify and acquire new customers across:
- Hotels and restaurant groups
- Café and QSR chains
- Bakeries and dessert chains
- Cloud kitchens
- Caterers and institutional foodservice
- Build a strong sales pipeline and manage the complete sales cycle from lead generation to repeat orders.
- Identify high-potential cities, regions, customer segments and applications and develop market-entry plans.
- Sell fruit purees, pastes and concentrates through application/solution selling, rather than competing only on price.
- Drive applications in beverages, mocktails/cocktails, smoothies, desserts, ice creams, bakery, dairy, sauces and QSR menus.
- Develop and manage key accounts, expanding business across products, outlets and locations.
- Identify, appoint and manage HoReCa distributors and develop direct + distributor sales models.
- Negotiate pricing, MOQ, payment terms, margins and commercial agreements within company guidelines.
- Manage samples,



product trials and conversions, working closely with R&D;, Quality, Production and Technical teams.
- Monitor competitors, pricing, market trends and emerging consumption opportunities.
- Track sales performance, forecasts, CRM, collections and other commercial KPIs.
- Represent the company at food, hospitality and foodservice exhibitions and industry events.

Ideal Candidate

The ideal candidate should have:

- 5–10 years of B2B sales/business development experience.
- Experience in HoReCa, food ingredients, foodservice, FMCG, beverages, bakery/dessert ingredients or food processing.
- A proven track record in new customer acquisition and market development.
- Experience managing distributors/dealers/foodservice channels.
- Strong B2B sales, negotiation, procurement and commercial understanding.
- Ideally, existing relationships with hotel groups, restaurant/café/QSR chains, bakeries, dessert businesses, caterers or foodservice distributors.
- Strong communication, presentation, CRM, forecasting and relationship-management skills.
- An entrepreneurial, target-driven and independent working style.

Pay: ₹100,000.00 - ₹125,000.00 per month

Perks:

- Provident Fund

Ability to commute/relocate:

- Indore City, Madhya Pradesh 452002: Reliably commute or planning to relocate before starting work (Required)

Education:

- Bachelor's (Required)

Work Location: In person

📌 Sr. Business Development Manager (HoReCa) (Indore)
🏢 TRINITi- Scaling new heights
📍 Indore