We are seeking an experienced, dynamic, and results-driven Sales & Marketing Manager to oversee and drive all sales, marketing, and revenue generation initiatives for our property. The ideal candidate will combine strong leadership, proactive business development, and market analysis with a solid exposure to revenue management principles to maximize room occupancy, banquet bookings, and overall top-line revenue.

In this role, you will lead the Sales & Marketing team, establish corporate and travel trade relationships, develop targeted marketing campaigns, and collaborate closely with front office to optimize pricing strategies and yield management.

Key Responsibilities & Duties

Revenue Strategy, Sales & Market Expansion

· Revenue & Yield Strategy: Work alongside the management team to align pricing, channel distribution, and yield management strategies to optimize RevPAR (Revenue Per Available Room) and overall profitability.

· Business Development: Actively source, secure, and maintain relationships with corporate clients, travel agents, tour operators, event organizers, and government sectors.

· Banquets & MICE Sales: Drive banquet sales strategy for corporate events and social functions to ensure maximum utilization of banquet facilities.

· Market Intelligence: Monitor local market trends, dynamic pricing, and competitor strategies in the Calicut region to capitalize on new market opportunities.

Marketing, Branding & Promotions

· Campaign & Promotions Development: Conceptualize and execute integrated marketing campaigns, promotional offers, and seasonal packages across room staycations, dining, and banquets.





· Digital & Social Media Marketing: Oversee the hotel’s digital footprint, brand visibility, website content, and social media channels in alignment with brand guidelines.

· Public Relations & Collateral: Coordinate advertising, print media, digital marketing collateral, and local PR activities to maintain high brand visibility.

Operations, Forecasting & Administration

· Budgeting & Target Setting: Prepare annual sales and marketing plans, revenue forecasts, and operating budgets in coordination with the Finance Department and General Manager.

· Performance Analysis: Monitor daily/weekly key sales metrics, conversion rates, channel performance, and produce regular sales reports for executive management.

· SOPs & Contracts: Ensure standard operating procedures are enforced for corporate contracting, rate structures, group booking quotes, and payment terms.

Team Leadership & Guest Relations

· Team Guidance: Lead, mentor, and evaluate the sales and reservation team members to ensure targets and key performance indicators (KPIs) are consistently achieved.

· Client Engagement: Represent the hotel at industry networking events, trade shows,



and maintain high standards of guest/client relations to foster long-term loyalty.

· Executive Collaboration: Participate in daily operations briefings, yield management meetings, and strategic executive reviews with the General Manager.

Qualifications & Requirements

Education & Experience

· Experience: 4–6 years of progressive experience in sales and marketing within a 4/5-star hotel environment, with direct exposure to yield/revenue management concepts.

· Education: Degree or Diploma in Hotel Management, Marketing, Business Administration, or Hospitality Management from a recognized institution.

Key Skills & Competencies

· Revenue & Commercial Acumen: Robust understanding of yield management, OTA (Online Travel Agency) channels, channel managers, dynamic pricing, and P&L; targets.

· Leadership & Communication: Outstanding negotiation, client relationship, and presentation skills with fluent spoken and written English communication abilities.

· Strategic Networking: Strong local market connections in corporate, travel trade, and event planning segments across Kerala.

· Technical Skills: Proficiency in hospitality Property Management Systems (PMS) such as Opera/IDS, Channel Management tools, MS Office, and digital marketing platforms.

· Problem Solving & Adaptability: Result-oriented attitude with the ability to perform effectively under high-pressure, target-driven environments.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 Sales & Marketing Manager (Kozhikode)
🏢 Westway Hotel
📍 Kozhikode