Job Description – Sales Manager

Company: TOP CRANE SYSTEM PVT LTD
Designation: Sales Manager
Department: Sales & Marketing
Location: Rajkot / Ahmedabad, Gujarat
Experience: 5–10 Years
Employment Type: Full-Time

Job Summary

We are looking for an experienced and result-oriented Sales Manager to lead the sales team, develop new business opportunities, manage key customers, and achieve company sales targets.

The candidate will be responsible for planning and executing sales strategies for EOT Cranes, Hoists, Crane Components and Material Handling Equipment, while managing sales activities across assigned territories.

Key Responsibilities

1. Sales & Business Development

- Develop and implement sales strategies to achieve monthly, quarterly and annual targets.
- Generate new business opportunities through market research, customer visits, references, digital platforms and lead-generation channels.
- Identify potential customers and new market segments.
- Develop and maintain strong relationships with existing and new customers.
- Handle major/key customer accounts and high-value enquiries.
- Drive sales of EOT Cranes, Wire Rope Hoists, Chain Hoists and other material handling products.

2. Team Management

- Lead, guide and monitor the Sales Executives/BDEs and field sales team.
- Allocate leads and territories to sales team members.
- Set individual and team sales targets.
- Conduct regular sales review meetings.
- Monitor daily calls, customer visits, enquiries, quotations and conversions.
- Train team members on product knowledge, sales techniques and customer handling.
- Support team members in closing significant/high-value enquiries.

3. Lead & Enquiry Management

- Monitor leads received through IndiaMART, website, references, field activities and other sources.




- Ensure timely response and follow-up on all enquiries.
- Review the quality and potential of leads.
- Track quotation status and improve enquiry-to-order conversion.
- Ensure proper CRM/lead management system updating.

4. Customer & Market Development

- Conduct regular customer and industrial visits.
- Develop relationships with decision-makers, purchase teams, plant heads and project teams.
- Identify upcoming projects and industrial expansion opportunities.
- Monitor competitor activities, pricing and market trends.
- Collect customer feedback and communicate market requirements to management.

5. Quotation & Order Conversion

- Coordinate with the technical/design and quotation teams for customer requirements.
- Review important quotations before submission.
- Negotiate commercial terms with customers within company guidelines.
- Follow up on quotations and pending negotiations.
- Drive successful conversion of enquiries into confirmed orders.

6. Internal Coordination

Coordinate with:

- Design & Engineering
- Production
- Purchase
- Quality
- Stores
- Dispatch
- Accounts

to ensure smooth execution of customer orders and timely resolution of customer issues.

7. Reporting & MIS

- Prepare daily, weekly and monthly sales reports.
- Monitor sales pipeline and order booking.
- Track enquiry, quotation and order conversion ratios.
- Submit sales forecasts to management.
- Review target vs.



achievement and prepare corrective action plans.
- Maintain accurate customer and sales records.

Required Skills

- Strong leadership and team-management skills.
- Excellent communication and negotiation skills.
- Strong customer relationship management.
- Good business development and sales closing skills.
- Ability to manage B2B/industrial sales.
- Strong follow-up and decision-making ability.
- Good knowledge of MS Excel, CRM and reporting.
- Willingness to travel for customer and industrial visits.
- Target-oriented and result-driven approach.

Qualification

- Graduate in any discipline.
- MBA/PGDM in Sales & Marketing will be an added advantage.
- Diploma/Degree in Mechanical/Engineering will be preferred for technical product sales.

Experience

5–10 years of relevant sales/business development experience.

Experience in EOT Cranes, Wire Rope Hoists, Chain Hoists, Industrial Machinery, Engineering Products, Material Handling Equipment or other B2B industrial products will be preferred.

Key Performance Indicators (KPIs)

- Monthly/annual sales achievement
- New customer acquisition
- Order booking
- Enquiry-to-order conversion
- Quotation-to-order conversion
- Sales pipeline value
- IndiaMART/online lead conversion
- Customer visits
- Team target achievement
- Sales team productivity
- Key account development
- Collection/payment follow-up
- Customer retention and repeat business

Benefits

- PF
- Bus Transportation
- Canteen Facility
- Career Growth Opportunities

Contact HR:
[email protected]
+91-XXXXXXXXXX

Pay: ₹14,000.00 - ₹80,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Sales Manager (Ahmedabad)
🏢 Top Crane systems
📍 Ahmedabad