Description
Purpose of the Role

Own the design, evolution, and performance of Savings Account propositions across affluent customer segments.

Responsibilities
Proposition Strategy
Develop and evolve savings account propositions for key customer segments.
Define product features, perks, pricing, and positioning.
Identify unmet customer needs and translate them into product enhancements.

Customer & Market Insights
Conduct competitive benchmarking.
Drive customer research and insight generation.
Monitor customer trends and changing banking behaviors.

Segment Performance
Recommend proposition improvements based on customer and business performance.

Stakeholder Management
Partner with Distribution, Marketing, Analytics, and Digital teams to execute segment strategies.

Success Measures
Segment acquisition growth
Average balances
Segment profitability
Market competitiveness
Customer satisfaction/NPS

Qualifications
Skills Required
Strategic thinking
Customer-centricity
Proposition development
Commercial acumen
Market research
Influencing and communication

Ideal Mindset

"How do we become the preferred bank for this customer segment?"

📌 Product Manager Ho Mumbai
🏢 Kotak Mahindra Bank
📍 Mumbai