JOB DESCRIPTION

POSITION TITLE

SENIOR EXECUTIVE - CONTENT DEVELOPMENT

DEPARTMENT

BACKOFFICE

VERTICAL

MARKETING

The key purpose of the job is to create online and offline marketing content as per plan.

KEY PURPOSE OF THE JOB

KEY RESULT AREAS

To create product articles /press-releases and collaterals as per requirement

To create content for ATL and BTL activities as required

To create, review, edit and update content for company website and microsites (including FAQ
sections) and blogs
To assist the external marketing agency with product information and content to enable designing of
campaign creatives
To actively engage and provide feedback to the external marketing agency on the submitted creatives /
designs

To create or proof-read content for product collaterals

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KEY FUNCTIONS AND RESPONSIBILITIES

Please list your primary tasks & responsibilities that are specific to your position. Indicate an estimate of percent
of work time spent on each - over the span of the year (it should not exceed 100%)
Sr. No.



OPERATIONAL
To create product articles /press-releases and collaterals as per requirement
To create content for ATL and BTL activities as required
To create, review, edit and update content for company website and microsites (including FAQ
sections) and blogs
To assist the external marketing agency with product information and content to enable designing of
campaign creatives
To actively engage and provide feedback to the external marketing agency on the submitted creatives
/ designs
To create or proof-read content for product collaterals

Sr. No. STRATEGIC
This JD is indicative in nature & may not comprehensively cover all aspects of your job, which may be intimated to you
time to time.
To develop content as per the different mediums it would be showcased / published on
To conduct research to learn more about current trends and developments, and to implement the
findings into creation of conten

📌 Content Development Mumbai
🏢 Hafele
📍 Mumbai