Description
Ford is seeking an experienced Analyst, Digital Analytics to join the Digital Analytics & Experimentation team, with primary alignment to the European Retail digital business.
In this role, you will work closely with Digital Product, Marketing, Customer Experience, Engineering, and regional stakeholders to define measurement strategies, analyze customer behavior, identify performance opportunities, and deliver recommendations that drive better digital experiences and business results.
You will also collaborate with Ford's global Digital Analytics & Experimentation community to align measurement practices, reporting standards, experimentation methodologies, and key performance indicators across markets. The ideal candidate combines robust analytical expertise with business acumen, technical fluency, and the ability to communicate insights effectively to diverse stakeholder groups.
This position offers the prospect to influence digital strategy through advanced analytics, scalable measurement solutions, automation, and AI-enabled capabilities.

Responsibilities




Define and implement measurement strategies, key performance indicators (KPIs), and success metrics that support European Retail digital business objectives.
Partner with Product Managers, Engineers, Experience Designers, Marketing teams, and regional stakeholders to ensure digital products and experiences are measurable, actionable, and aligned to business goals.
Analyze digital behavior, clickstream, and customer journey data to identify trends, prospects, friction points, and root causes impacting customer experience and business performance.
Develop actionable insights and recommendations that improve digital shopping experiences, lead generation, and retail conversion outcomes.
Create and maintain dashboards, reporting solutions, and Adobe Analytics workspaces that provide trusted visibility into digital performance.
Use SQL and analytical tools to integrate, query, validate,

📌 Analyst, Digital Analytics Chennai (India)
🏢 Ford Motor
📍 India