About the Organization
Furniture and Fittings Skill Council is an industry-led organization dedicated to the sustainable development of the furniture and interior industry in India. With the support of 1500+ companies, associations, academia and Skill Ambassadors, FFSC aims to build a solid ecosystem through skill development initiatives and collaborations.
Objective
The
Manager, Marketing Communications (Strategy), will play a pivotal role in
developing and executing strategic marketing communication plans for
FFSC. This position requires a forward-thinking and strategic approach to
enhance the organization's brand, promote its initiatives, and strengthen
stakeholder engagement through digital-first and data-driven
communication.
Key Responsibilities (KRA)
Develop
and execute comprehensive marketing communication strategies aligned with
FFSC's overall goals and objectives
Drive
brand awareness and recognition through targeted, data-driven, multi-channel
communication campaigns.
Plan,
execute, and optimize email marketing campaigns using Zoho Campaigns,
including audience segmentation, list management, automation,
personalization, newsletters and campaign analytics.
Collaborate
with internal teams to align communication strategies with FFSC's skill
development programs, industry campaigns, stakeholder engagement
programs, events, and digital outreach initiatives.
Oversee
impactful content for websites, email newsletters, social media,
presentations, PR notes, video scripts, case studies, and stakeholder
communication while ensuring consistency in messaging and brand
representation.
Build
integrated digital communication plans across email, LinkedIn, YouTube,
Instagram/Facebook, WhatsApp or community channels, webinars, events, and
website communication.
Use
marketing analytics and dashboards to track reach, engagement,
conversions, stakeholder response, campaign ROI, and areas for continuous
improvement.
Internal
& External Interfaces
Internal:
📌 Manager, Marketing Communication Gurugram
🏢 FFSC
📍 Gurugram