Senior Manager - Marketing, Sony AATH

Location: Kolkata| Function: Marketing | Reports to: Head – Marketing, Sony AATH and Channel YAY

Purpose

The position is responsible for leading marketing strategy, brand-building, and consumer-centric initiatives for Sony AATH, aiming to drive market share growth, GRP and ad-revenue targets, and strengthen audience engagement. We are looking for a strategic leader who can balance creative, consumer-centric initiatives with revenue targets and cross-channel priorities, while fostering solid collaboration across Programming, OAP, Sales, Distribution, and external partners. The ideal candidate will hold high accountability for strategic campaigns, high-profile launches, and measurable business outcomes.

Key Responsibilities
Brand Saliency & Consumer Engagement

• Plan and execute activities to maintain and enhance brand saliency and hygiene across Sony AATH.
• Drive consumer and trade campaigns via social, email, and other channels.
• Support Sales and Distribution initiatives to improve brand perception.
Revenue & Sales Enablement





• Support ad sales revenue generation for Sony AATH.
• Partner with Sales to create integrated marketing and promotional solutions.
• Monitor and track revenue performance against targets; recommend corrective actions.
Show Launches & Media Visibility

• Lead the planning and execution of recent show launches.
• Ensure campaigns deliver high visibility via social media, barters, and strategic alliances.
• Monitor performance metrics and optimize campaigns for maximum reach and engagement.
Channel GRP Performance

• Ensure marketing and promotional activities support channel viewership and GRP targets.
• Monitor campaigns and adjust plans to achieve target GRPs for Sony AATH.
Operational & Financial Optimization

• Encourage team members to own at least 1 initiative per quarter.
• Identify cost-saving opportunities and optimize marketing budgets

Key Metrics
Delivery of 2–3 sales support a

📌 Senior Manager Kolkata
🏢 Sony Pictures
📍 Kolkata