Job Description Summary
This role sits at the core of driving data-driven, personalized omnichannel engagement and digital marketing transformation across markets. You will lead the implementation, integration, and scale-up of Customer Data Platform (CDP) as a key catalyst for changing how brands plan, execute, and optimize their digital engagement. Working directly with local marketers, you will modernize omnichannel strategies, redesign customer journeys, and embed test-and-learn, analytics, and personalization into everyday ways of working. Core mission is to elevate digital marketing maturity, deliver stronger, more personalized customer experiences, and significantly improve marketing performance across markets.

Job Description
Location – Hyderabad #LI Hybrid
Key Responsibilities
Work as product lead for CDP with a robust marketing lens: shape the roadmap around high-value marketing capabilities (advanced segmentation, identity resolution, real-time triggers, channel orchestration) based on country demand and impact potential.




Partner with country marketing and omnichannel teams to identify and prioritize high-impact marketing use cases that drive measurable outcomes (e.g., HCP engagement, adoption, reactivation).
Translate brand and campaign objectives into transparent journey strategies, segmentation approaches, and personalization
Build use-cases so that the countries can design and optimize end-to-end omnichannel journeys (email, SMS, in-app, web, rep-triggered, media audiences) including triggers, cadence, and content variations to increase engagement, conversion, and retention.
Build reusable playbooks and blueprints that countries can adapt for launches, lifecycle programs, and always-on campaigns
Continuously analyze performance data with markets (e.g., engagement, conversion, reach, frequency) to identify incremental improvements and current test ideas. Champion a “test-and-learn” culture across countries, driving A/B and multivariate tests that dir

📌 Senior Product Expert Cdp Hyderabad
🏢 Novartis
📍 Hyderabad