Summary

The role is responsible for driving digital transformation across the sales and pre-sales value chain of the EV Commercial Vehicle business, by identifying process improvement prospects, implementing technology solutions (CRM, mobile applications, portals, and Gen AI-enabled tools), and enabling data-driven decision-making. The role acts as the bridge between business functions (Sales, Marketing, Customer Experience) and technology teams, and is accountable for the end-to-end digitisation of the pre-sales and sales journey — from lead generation through to conversion — while accelerating operational excellence, enhancing customer experience, and supporting organisational growth through digital innovation.

Key Responsibilities

Digital Transformation Strategy
Develop and execute digital transformation roadmaps for the sales and pre-sales function, aligned with business objectives.
Identify opportunities to improve operational efficiency through automation, digitisation, and emerging technologies such as Gen AI.




Collaborate with business leaders to define transformation priorities and success metrics.
Drive adoption of digital-first practices across the sales, marketing and service functions.

Sales & Pre-Sales Digitization
Own the EV Commercial Vehicle pre-sales digitisation process end-to-end, including CRM (Salesforce) and mobile application rollout.
Digitise the marketing lead-generation process leveraging Generative AI for portfolio analysis and targeting.
Create and own the product roadmap for all digital products (portals and websites) supporting sales and pre-sales.
Analyse and streamline existing sales processes, identifying areas for improvement and automation.

Business Process Excellence
Analyse existing business processes and identify improvement opportunities.
Lead process re-engineering initiatives to improve productivity, quality, and customer experience.
Implement best practices for workflow optimisation and standar

📌 Manager Digital Transformation Mumbai
🏢 Mahindra & Mahindra
📍 Mumbai