Competency:
Social Media Ownership, Digital Campaigns, Accuracy & Collaboration
Job Mode:
Onsite
Job Description:
ROLE PURPOSE

RightWalk has impacted 1.5M+ lives, unlocked $2.2Bn+ in public funds, and earned recognition from Ashoka, LSE, the UK Parliament and NITI Aayog. The Digital & Campaign vertical within the Strategic Communications team owns every surface on which RightWalk is encountered before anyone meets us: LinkedIn, Instagram, YouTube, the website, and the campaigns that run across them.

The Communication Manager – Digital & social media Campaigns runs that engine day to day. The role owns the publishing rhythm across channels, plans and executes digital campaigns tied to policy and programme moments, commissions and shapes video, reels and design, and keeps rightwalk.org current and credible. It is equally a channel role and a craft role: the person decides what goes out, how it looks, and what it is meant to achieve.

KEY RESPONSIBILITIES
Social Media Ownership — LinkedIn, Instagram, YouTube, Facebook




Own the day-to-day management of RightWalk's social channels: planning, copywriting, publishing, community management and response.
Define what each channel is for — LinkedIn for policy, donor and sector audiences; Instagram for human and field-level storytelling; YouTube for long-form evidence and voice — and hold that distinction in practice.
Build and run the editorial calendar in alignment with the Institutional & Strategic role, so that publishing is planned against policy and programme moments rather than improvised.
Manage the founders' and senior leadership's digital presence in coordination with the Head – Strategic Communication: drafting posts, shaping voice, and building visibility strategically rather than performatively.
Grow followership and, more importantly, the quality of followership — policymakers, funders, journalists, sector leaders.
Digital Campaigns
Plan and execute integrated digital campaigns around policy miles

📌 Communication Manager Delhi (India)
🏢 Rightwalk
📍 India