Responsibilities & Key Deliverables

The Manager - Marketing & Branding will be responsible for driving the growth, visibility, and market positioning of the Mahindra’s automotive accessories portfolio across SUVs, commercial vehicles, and emerging mobility segments.

The role will drive integrated marketing initiatives spanning Above-the-Line (ATL), Below-the-Line (BTL), and digital channels to enhance brand visibility, customer engagement, and business growth.

Key responsibilities include:
Develop and execute annual marketing and brand strategies for automotive accessories aligned with business growth objectives.
Create and manage integrated ATL, BTL, digital, and dealer-led campaigns to increase awareness, consideration, and adoption of the accessories portfolio.
Build and strengthen the accessories brand by ensuring consistency in branding, communication, visual identity, and customer messaging across all touchpoints.
Develop product positioning, value propositions, and marketing collateral for recent accessory launches and existing product lines.




Collaborate with product development, sales, dealer network, and customer experience teams to ensure successful go-to-market execution.
Plan and execute product launches, auto-expo exhibits, roadshows, experiential marketing events, customer activations, and dealership engagement programs.
Drive digital marketing initiatives including social media campaigns, performance marketing, influencer collaborations, content marketing, and e-commerce promotions.
Work closely with creative, media, PR, and digital agencies to develop impactful campaigns that enhance brand visibility and customer engagement.
Monitor market trends, competitor offerings, aftermarket developments, and customer preferences to identify current branding and business opportunities.
Track campaign effectiveness through defined KPIs such as leads generated, accessory penetration, campaign reach, customer engagement, dealer participation, and r

📌 Manager Mktg & Branding, Accessories Mumbai
🏢 Mahindra & Mahindra
📍 Mumbai