Role-:

To establish, scale, and manage E-commerce and Quick Commerce (Q-commerce) channels as a strategic growth vertical for the brand. This includes driving sales through platforms like Swiggy Instamart, Blinkit, Zepto, BigBasket, Amazon, and Flipkart, while developing direct-to-consumer (D2C) and up-to-date trade digital models for sustainable business growth.

Key Responsibilities:
Strategy & Business Planning
Develop and execute the Alternative Channel growth strategy aligned with company goals.
Identify high-potential platforms, categories, and regions to expand the brand's reach.
Define annual revenue targets, margin structures, and promotional budgets for e-

commerce and Q-commerce channels.
Build P&L; ownership and ensure profitability.
Channel Development & Partnerships
Drive relationships with leading e-commerce and quick commerce platforms.
Negotiate listings, visibility, commercial terms, and joint marketing plans.
Manage onboarding of recent partners and ensure product catalog completeness.
Develop partnerships for cloud retail, aggregators,



and last-mile fulfillment models.
D2C & Digital Expansion
Work with marketing and IT teams to build and scale company's own D2C website/app.
Implement digital CRM, subscription models, and loyalty programs.
Drive performance marketing and data-driven sales conversions.
Assortment & Category Management
Curate portfolio for online-exclusive SKUs and combos.
Monitor pricing, competition, and product visibility across platforms.
Optimize inventory and replenishment cycles for each partner channel.
Develop differentiated packs and promotions suitable for online consumption.
Demand Planning & Operations
Coordinate with Supply Chain and Production for demand forecasting and fulfillment.
Ensure productive distribution from central warehouses to partner dark stores.
Manage OTIF (On-Time In-Full) performance and minimize returns/damages.
Marketing & Visibility
Partner wi

📌 Head Ecom & Quick Com Bengaluru
🏢 XpertReach
📍 Bengaluru