BEGAWN IT Pvt. Ltd. is seeking an Email Marketing Specialist to join our team. The ideal candidate will be responsible for creating and executing email marketing campaigns to drive engagement, leads, and revenue. The Email Marketing Specialist will collaborate with the marketing team to develop targeted email strategies, design creative content, and track performance metrics. Key responsibilities include managing email campaigns from ideation to deployment, conducting A/B testing to optimize performance, and ensuring compliance with best practices and regulations. The successful candidate will have a robust understanding of email marketing tools and tactics, excellent analytical skills, and a proven track record of delivering measurable results. Join our growing company and help us drive our email marketing initiatives to recent heights
Job Description
Develop and implement email marketing campaigns to promote company's products and services
Create engaging email content, including copywriting and design
Manage email databases and segmentation strategies for targeted campaigns
Monitor and analyze the performance of email marketing campaigns using metrics such as open rates, click-through rates, and conversion rates
Collaborate with cross-functional teams to align email marketing efforts with overall marketing and business objectives
Stay current on industry best practices and trends in email marketing
Conduct A/B testing to optimize email campaigns for maximum effectiveness
Ensure compliance with email marketing regulations, such as CAN-SPAM and GDPR
Continuously improve email marketing strategies based on data-driven insights
Bachelor's degree in marketing, communications, or related field
2+ years of experience in email marketing, preferably in a B2B technology industry
Proficiency in email marketing platforms and tools (e.g. Mailchimp, Constant Contact)