03 Oct
|
Catalyst Group
|
Delhi
03 Oct
Catalyst Group
Delhi
Location: Delhi (Hybrid)
Qualification: Bachelor’s or Master’s degree in Communications, Journalism, Media Studies, Marketing, Public Policy, or a related field
Experience Needed:
Minimum 3 years of relevant experience in strategic communications, marketing and brand positioning (preferably in the development / social impact sector)
Demonstrated experience in developing and executing communications strategies and campaigns
Content development and thought leadership
Writing for publications, blogs, reports, or media content
Experience working with multi-stakeholder environments (platforms, partnerships, networks)
Experience in end to end brand shaping communications is preferable
Key Skills
End to end strategic communications planning and execution
Robust writing, editing, and storytelling skills
Research-driven approach to identify partnerships, publishing prospects, and strategic platforms
Brand positioning and narrative development
Ability to translate complex work into compelling communication outputs
Solid collaboration skills to work with cross-functional teams and creative partners
Ability to track opportunities and manage communication pipelines
Scope of Work
Communications Strategy Development (20%)
Develop annual and quarterly communications plans aligned with Upfront’s brand strategy and priorities.
Identify priority audiences, key messages, platforms, and communication goals.
Build a clear roadmap for campaigns, thought leadership, and visibility efforts.
Work closely with the CEO and leadership to translate strategic priorities into communication narratives.
Align communication plans with broader Catalyst Platform big bets and identify opportunities for cross-brand amplification.
Brand Positioning & Narrative Management (15%)
Operationalise Upfront’s brand positioning across all communication outputs.
Ensure consistency in messaging, tone, and narrative across channels and materials.
Refine and evol
📌 Marcom Manager Delhi
🏢 Catalyst Group
📍 Delhi