Company: Leading Indian OTT Player
Location: Noida, Uttar Pradesh
Employment Type: Full time
Reports To: Director – Growth

Position Summary

Our Client is looking for a Performance Marketing Manager to own day-to-day paid acquisition across Meta, Google, and programmatic channels.

The role will focus on acquiring high-quality paying subscribers who engage and return, rather than optimizing for installs alone. You will manage campaign execution, optimization, testing, analytics, and reporting with a strong focus on AI-enabled performance marketing.

Key Responsibilities
Paid Channel Management
Own campaign setup, execution, optimization, targeting, bidding, and budget pacing across Meta, Google, and programmatic platforms.
Monitor campaigns daily and proactively address underperformance or inefficient spend.
Optimize toward CAC, ROAS, conversion, and subscriber quality, not just CPI or installs.
Ensure accurate tracking, attribution, campaign setup, and budget utilization.
Execute campaigns within established brand and creative guidelines.




Creative Testing & Experimentation
Plan and execute structured A/B tests across creatives, copy, audiences, and formats.
Identify winning creatives and audiences and scale them efficiently.
Work with Creative and Growth teams to provide actionable performance insights.
Use AI tools and platform-native automation to increase testing speed and creative variations.
Maintain explicit hypotheses and measurable outcomes for every test.
Performance Analysis & Reporting
Analyze campaign performance and translate data into transparent optimization actions.
Track downstream metrics including paid conversion, engagement, and return-to-watch where available.
Provide regular performance reports to the Director – Growth.
Maintain accurate campaign documentation and performance history.
Use AI tools for first-level analysis and reporting while applying independent judgment to optimization decisions.
Cross-Fu

📌 Performance Marketing Manager Noida
🏢 Zealant Consulting Group
📍 Noida