Reports To : VP, Product Management – North America
Key Stakeholders : US Sales, Supply Chain, Engineering, Marketing,
1: Job Purpose Statement (Summarize in one/two statements why this job exists, and the contribution makes to the overall business of the company).
To identify and develop profitable product opportunities for the US market, manage the product lifecycle from concept through phase-out, and act as the bridge between global product/engineering teams (based in India) and the US commercial organization — ensuring US market needs are represented with full ownership despite the geographic and time-zone distance.
2: Organisational Relationship (Provide an organisational chart which illustrates the role structure above and below and parallel to this position).
3: Duties & Responsibilities (List in the order of importance the duties & responsibilities of this job)
4:
Decision Making Authority (This will be for every job allocated to the individual)
Refer to the Decision making box for detail information):
Understand the US Market
Track US customer and dealer feedback; convert recurring issues into product improvement or NPD requests
Identify white-space product prospects specific to US segment needs (AG, OTR, Construction, UTV, etc.)
Conduct competitive testing/trials benchmarking against US-relevant competitor products
Develop Market-Based Product Strategy
Run secondary research on US market trends, regulatory shifts, and competitor moves
Maintain a live view of US competitive positioning by brand tier and segment
Identify product/portfolio gaps specific to the US relative to competition
Bridge India–US Operations
Serve as the single point of coordination between India-based Engineering/Manufacturing and US-based Sales, Marketing, and Customer Service
Proactively flag timezone-sensitive decisions and driv