Role: Zonal Marketing Manager
Location: Chennai, Tamil Nadu
Reporting to: Zonal Marketing Lead
Team Name: Marketing Team

About the Team and the Role:
As a member of the zonal marketing team, you will serve as the Zonal Marketing Manager or Senior Zonal Marketing Manager for a designated zone. This pivotal role involves owning the Ather brand at a regional level, translating business objectives into powerful marketing strategies, and driving growth across our entire product ecosystem. You will be instrumental in delivering zonal business plans, strengthening our brand presence, and connecting with customers in markets assigned.

Responsibilities:
Zonal Marketing & Business Planning:
Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.
Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more
Manage Brand Ather in Zone(s)
Conceptualize & manage regional campaigns:




Derive regional insights from sales funnel, research, market travels and more
Build micro-campaigns to leverage regional insights solve regional challenges
Strengthen brand positioning, build salience and aspiration in the region
Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more
Manage current-market GTM & launches in the zone(s)
Implementing centrally-driven campaigns in zone(s) via sales & agency partners
Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)
Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project

Must have Competencies:
Proven ability to collaborate effectively with sales counterparts and external age

📌 Zonal Marketing Manager Chennai
🏢 the Team and the Role
📍 Chennai