Regional Strategic Marketing Manager, Beauty Mumbai

Regional Strategic Marketing Manager, Beauty Mumbai

03 Oct
|
Lubrizol
|
Mumbai

03 Oct

Lubrizol

Mumbai

This high visibility leader will develop and drive the execution of the regional marketing strategy for Beauty & Home– a agile, innovative and consumer focused business.

The Regional Marketing Manager will be responsible for developing & executing the regional growth strategy for Beauty and Home aligned with the global strategy for each market segment:
Establish a robust connection/relationship with the Global Beauty & Home business, marketing and technical teams, and align the global and regional strategies that have been developed to date.
Help coordinating and executing voice of the customer interviews and pipeline previews to strategic customers
Identify gaps in the regional portfolio and activate regional innovation initiatives that will help winning on the market place
In conjunction with Global Beauty & Home Strategic Marketing team, refine the strategic plan for the region. Work closely with the global and regional stakeholders to ensure alignment and seamless execution.
Provide leadership to regional sales, marketing,



and technical teams to execute key growth initiatives & projects
Report on a monthly basis on KPIs for the regional strategic initiatives and current product sales in the region.
Develop a comprehensive understanding of current market trends leading to product positioning and value propositions we can offer to drive profitable business growth.
Interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the Beauty and Home
Coordinate with Promotional Marketing team to assure well planned execution and activation at regional level of the planned initiatives

Essential Job Functions

As Regional Strategic Marketing Manager, you will:
Develop and implement the regional marketing strategy with a sense of urgency to achieve our desired target market position. Align the regional strategy with the global LLS strategy, working closely with the Global Strategic Market

📌 Regional Strategic Marketing Manager, Beauty Mumbai
🏢 Lubrizol
📍 Mumbai

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